Write a short summary of what happens in the film

We created a brand film to depict a story between a single dad and his daughter. As the daughter grows up, the relationship between them becomes estranged. One day, the daughter ponders all the funny role-plays her father did to entertain her, and realizes that the role he worked hardest to play well was to be a good father.

Cultural/Context information for the jury

E-Life Mall, a local home appliance mall, wants to encourage customers to purchase new home appliance products to replace their old ones. A key opportunity lay in elderlies who had older home appliance products. But the elderly in Taiwan are known for their frugality. They will only consider purchasing new products if the old ones have been deemed unfixable. It would be impossible to persuade them to spend on themselves. E-Life Mall wants to be a brand that explores family relationships. The film encourages the younger generation to embrace and to cherish the family relationship. Because when younger generation feel the gratitude for their families, they will more likely to purchase some home appliances for their family as an appreciation for their elders. The film cleverly packaged its "values" as "products" and sell to the audience. In a short time, many Taiwanese have been touched by this powerful viral film.