Write a short summary of what happens in the film

The 2019 Red Bull campaign all began by casting Hoang Le Giang as the star and ambassador for Red Bull’s latest film. Borne from a conservative and limiting environment, Giang fought his way into rising to the pinnacle of his career as an adventurer. From pushing beyond his limits of his pre-disposed heart condition, to rising to the top of the corporate ladder, Giang embraced and imbibes the life of one who charges ahead into his dreams. The 2019 advert features a raw and cinematic life of Giang’s dream of climbing up some of the world’s highest summits. We see the grit and struggle of Giang to attempt to rise and breakthrough barriers from the different stages of his life. But through it all, Red Bull aids Giang into helping him conquer and charge ahead into his dream.

Cultural/Context information for the jury

In 2018, Red Bull began it's resurgence as the leading energy drink the category by revamping its image and launching the "Charge Ahead Into Your Dream" campaign to the audience. In a rapidly rising market with an audience full of dreamers, the message was well received as it gave new life to the energy drink as Red Bull quickly became the ambassador for dreams. To continue its success, Red Bull picks up from where it left off as it challenges itself to create an even deeper and more meaningful connection to the audience, while highlighting the functional superiority of the brand.