Title | I DON’T WANT TO SELL A CAR TO YOU |
Brand | TANGECHE / SOUCHE.COM |
Product / Service | TANGECHE |
Category | B05. Automotive |
Entrant | W Shanghai, CHINA |
Idea Creation | W Shanghai, CHINA |
Production | YUAN YUAN PRODUCTION Taipei, TAIPEI |
Name | Company | Position |
---|---|---|
3Water Li | W | Chief Executive Officer |
Jack Zhang | W | Account Director |
- We produced a short absurdist film where Tange exchanges souls with different people, and gets a new car each time. The buzz point comes after the line:10% down payment for a new car. The costs of changing a car are really not that high after all. - In the film, Tange was a business-owner, a client, a family member, a gambler, a gangster, a princeling scion and a village woman. His car needs were satisfied in different situations. - After the roller-coasting emotions as he became someone else with different careers, families and self-esteems, the film ends with a resonance - many people want to change a car but have to stop before the daunting price.
Advertising for automobiles always is a challenge: homogeneous productions make customers remember the KOLs rather than the brand itself. To avoid this, we have designed an eye-catching virtual IP called Tange in a short absurd film, where Tange exchanges souls with a number of people and gets a new car each time. The buzz point comes after the line:10% down payment for a new car. In film, Tange's demands in different situations were met. After roller-coasting emotions from his becoming someone else with different careers, families and self-esteems, the film ends with a resonance - many people want to change a car but have to stop before the daunting price.