PANIPAK 60

TitlePANIPAK 60
BrandTOYOTA MOTOR ASIA PACIFIC
Product / ServiceTOKYO 2020 OLYMPIC / PARALYMPIC GAMES
CategoryB11. Corporate Social Responsibility (CSR) / Corporate Image
EntrantTOYOTA MOTOR ASIA PACIFIC Singapore, SINGAPORE
Idea Creation ADK Singapore, SINGAPORE
Production ACADEMY FILMS London, UNITED KINGDOM

Credits

Name Company Position
Chris Gurney ADK Singapore Executive Creative Director
Chris Gurney ADK Singapore Executive Creative Director
Greg Rawson Greg Rawson Creative Director
Sasha Rainbow Sasha Rainbow Director
Tom Cartwright Academy Films Executive Producer
Alex Jamin Alex Jamin Director Of Photography
Shantanu Dasgupta ADK Singapore Regional Planning Director
Joshua Okada ADK Singapore Business Director
Mi Kyung Kim Mi Kyung Kim Agency Producer
David Higgs Electric Theatre Collective London Editor
James William Blades JWB Music Artist
Jonny Platt Wave Studios Sound Design Arrangement
Takeshi Takada ALT VFX Executive Producer
Hui Chong Yong ADK Singapore Planner

Write a short summary of what happens in the film

The film opens on our athlete training in a darkened training area with her trainer. She stops and screams to camera - this transitions into a bunch of street kids running through the dirty alleyways in Bangkok. It seems as though they are up to no good, we continue to cut between the athlete and the kids - until the moment where we see a young boy bow politely to an old lady, the children are then seen running and climbing through a fence. Their reason for running all along was to meet our athlete and take part in a taekwondo training activity with her. The story ends with them all training at night on an open field. The message is that no matter how tough life is, people young and old can transcend their situation and overcome their impossible.

Cultural/Context information for the jury

It has not been an easy journey for the athlete in this film. At only 7 years old, she lost her mother in a car accident. Despite having to single-handedly raise her and her two siblings, her dad recognised the positive impact that sports can make, and encouraged her to take up taekwondo. Her goal beyond the arena with Toyota, is to bring change by helping orphans and underprivileged children in Thailand. She sees it as a way of giving back to the community and country that supported her through thick and thin.

Links

Website URL