Title | PANIPAK 60 |
Brand | TOYOTA MOTOR ASIA PACIFIC |
Product / Service | TOKYO 2020 OLYMPIC / PARALYMPIC GAMES |
Category | B11. Corporate Social Responsibility (CSR) / Corporate Image |
Entrant | TOYOTA MOTOR ASIA PACIFIC Singapore, SINGAPORE |
Idea Creation | ADK Singapore, SINGAPORE |
Production | ACADEMY FILMS London, UNITED KINGDOM |
Name | Company | Position |
---|---|---|
Chris Gurney | ADK Singapore | Executive Creative Director |
Chris Gurney | ADK Singapore | Executive Creative Director |
Greg Rawson | Greg Rawson | Creative Director |
Sasha Rainbow | Sasha Rainbow | Director |
Tom Cartwright | Academy Films | Executive Producer |
Alex Jamin | Alex Jamin | Director Of Photography |
Shantanu Dasgupta | ADK Singapore | Regional Planning Director |
Joshua Okada | ADK Singapore | Business Director |
Mi Kyung Kim | Mi Kyung Kim | Agency Producer |
David Higgs | Electric Theatre Collective London | Editor |
James William Blades | JWB | Music Artist |
Jonny Platt | Wave Studios | Sound Design Arrangement |
Takeshi Takada | ALT VFX | Executive Producer |
Hui Chong Yong | ADK Singapore | Planner |
The film opens on our athlete training in a darkened training area with her trainer. She stops and screams to camera - this transitions into a bunch of street kids running through the dirty alleyways in Bangkok. It seems as though they are up to no good, we continue to cut between the athlete and the kids - until the moment where we see a young boy bow politely to an old lady, the children are then seen running and climbing through a fence. Their reason for running all along was to meet our athlete and take part in a taekwondo training activity with her. The story ends with them all training at night on an open field. The message is that no matter how tough life is, people young and old can transcend their situation and overcome their impossible.
It has not been an easy journey for the athlete in this film. At only 7 years old, she lost her mother in a car accident. Despite having to single-handedly raise her and her two siblings, her dad recognised the positive impact that sports can make, and encouraged her to take up taekwondo. Her goal beyond the arena with Toyota, is to bring change by helping orphans and underprivileged children in Thailand. She sees it as a way of giving back to the community and country that supported her through thick and thin.