Write a short summary of what happens in the film

A new superhero - Golden Sparrow - is here to save a damsel in distress. As he beats up the villain, he is questioned why he’s getting all the good moves and scenes. Because real heroes always treat everyone fairly. In the end, everyone - including the girl being kidnapped, the tea lady, the sound man on site, and even a bag of rice in the warehouse - get to beat up the villain and have their own heroic scene, as they’re all treated fairly and equally.

Cultural/Context information for the jury

In Thailand, the competition among broadband and telecom companies is fierce. There’s a constant fight to attract new customers with offers, but there’s no emphasis placed on building customer loyalty. There's barely any brand loyalty in the telecom market and it’s common practice for Thai people to switch between companies all the time, depending on the latest offers.

Please tell us how you designed/adapted your campaign for the single country / region / market where it aired.

Thai people love watching online videos. So we made an entertaining film to air online, in order to promote the latest value package for 3BB Broadband. When all our competitors focused on slashing prices in order to attract more new customers, most fail to retain existing customers. Therefore instead of going for lower and lower prices, we promote an attractive package that is available for new, and more importantly, existing users. And with the Marvel series being a huge hit and talk of the town, we created a superhero to catch people's attention and to get everyone talking.