Title | EPISODE3 |
Brand | HOKUTO CORPORATION |
Product / Service | HOKTO |
Category | B01. Food / Drink |
Entrant | CHERRY Tokyo, JAPAN |
Idea Creation | HACHIMIZ INC. Tokyo, JAPAN |
Idea Creation 2 | CHERRY Tokyo, JAPAN |
Production | ADK Tokyo, JAPAN |
Additional Company | ADK Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kenji Asao | Hachimiz Inc. | Creative Director |
Kensuke Harada | CHERRY | Creative Planner+Copywriter |
Shotaro Nieda | CHERRY | Interactive Director + Planner |
Fusanari Masuda | CHERRY | Art Director+Planner |
Yuto Tamura | TM INC. | Designer |
Hiroki Kato | ADK | Strategic Planner |
Hideo Fukuyama | ADK | Account Producer |
Toru Murayama | ADK | Account Producer |
Koji Endo | ADK | Account Producer |
Masakazu Sasaki | BRAVO | Campaign Producer |
Hiroshi Sato | BRAVO | Production Management |
Kana Ishida | BRAVO | Production Management |
Hiroyoshi Uruma | K.K.H.U | Stage Director |
Roy Ryo Tsukiji | BIRDMAN | Digital Director |
Kanta Takeuchi | BIRDMAN | Web Director |
Takeru Kobayashi | BIRDMAN | Technical Director |
Daisuke Watanabe | BIRDMAN | Art Director |
Yoko Kosins | BIRDMAN | Project Manager |
Takenao Shimada | GUILD,inc | Construction Manager |
Ryu Hirota | ZALLI & GANNI Inc. | Spatial Designer |
Kohichi Ohira | ism.Co., Ltd. | Interior Construction |
Hirosumi Saito | Woora.Co., Ltd. | Costumes Designer |
Yuki Igarashi | Pagiles | Operation Manager |
Ryosuke Sato | Pagiles | Operation Manager |
Toshiyuki Sakuma | Freelance | Execution Director |
Daisuke Shibata | AUR Inc. | PR Promoter |
Ashita Iju | AUR Inc. | PR Promoter |
Takashi Aso | CONNECTION INC. Headlight div. | Film Producer |
Yoshinori Maruyama | Soda! Communications | Film Producer |
Kotaro Unoki | Tohokushinsha film corp. | Film Production Manager |
Tsuyoshi Yabuki | Soda! Communications | Film Production Manager |
Atsushi Makino | CONNECTION INC. | Film Director |
Hiroyuki Suzuki | Hibiscus | Casting |
Erika Michishita | HECATE | Founder of HECATE |
This commercial was produced with the intention of spurring demand for mushrooms, often thought of as an autumn food, during summer through the use of the Mushroom Man character. One summer day in a forest, a boy hunts for bugs and comes upon a face embedded in a tree. The face insists it is a mushroom, but it is quite obvious it is just a regular man. The boy is unruffled as he questions the man. The man suddenly yells out a recipe he recommends for the summer months. The boy starts craving it and runs home. He eats his mother’s cooking delightedly. However, impatient with the old man who never seems to listen, the boy calls the police. Is he really a mushroom? Or just a normal man? There are gimmicks throughout the film to make the audience strangely crave summer dishes with mushrooms after they watch it.