FACE/OFF

Silver Spike

Case Film

Film

TitleFACE/OFF
BrandKASIKORNBANK PUBLIC COMPANY LIMITED
Product / ServiceK PLUS
CategoryE01. Local Brand
EntrantGREYNJ UNITED Bangkok, THAILAND
Idea Creation GREYNJ UNITED Bangkok, THAILAND
Production HUB HO HIN BANGKOK, THAILAND

Credits

Name Company Position
Thor Santisiri GREYnJ UNITED Chairman
Subbaraju Alluri GREYnJ UNITED Chief Executive Officer
Kanaporn Hutcheson GREYnJ UNITED Managing Director
Jureeporn Thaidumrong GREYnJ UNITED Chief Creative Officer
Asawin Phanichwatana GREYnJ UNITED Executive Creative Director
Jesse Wong GREYnJ UNITED Creative Director
Sorrasak Thummakosol GREYnJ UNITED Copywriter
Shanya Jiwachotkamjorn GREYnJ UNITED Copywriter
Chanikarn Sitthiaree GREYnJ UNITED Copywriter
Vanalee Kraivaree GREYnJ UNITED Art Director
Nirada Thumrat GREYnJ UNITED Art Director
Thanjira Sansanavarnee GREYnJ UNITED Art Director
Pattaratida Ruannak GREYnJ UNITED Art Director
Kanoksak Kanchanachutha GREYnJ UNITED Executive Producer
Nattakit Wongpakorn GREYnJ UNITED Agency Producer
Jongkoch Dusittanakarin GREYnJ UNITED Planning Manager
Araya Preechapholkul GREYnJ UNITED Account Director
Ponlawat Jantip GREYnJ UNITED Account Manager
Juthamas Tantated GREYnJ UNITED Traffic Co-ordinator
Nawapol Thamrongrattanarit HUB HO HIN Director
Niramon Ross HUB HO HIN Cinematographer
Nattapon Kornkaew HUB HO HIN Producer
Thanakrit Wongwaraphan HUB HO HIN Assistant Film Director
Chonlasit Upanigkit HUB HO HIN Editor
Vichaya Vatanasapt HUB HO HIN Music

Write a short summary of what happens in the film

A young man is having difficulty wrapping his head around reality, as his girlfriend goes through numerous ‘upgrades’, flipping through faces, ages, genders… Eventually, he comes to love the new version of his girlfriend just the same and realises that change can be awesome.

Cultural/Context information for the jury

It’s common for people to feel uncomfortable with changes. This is especially true with Thai people, who hate changes when it comes to things and apps that they’re already used to. Anytime anything they’re familiar with changes, they would react negatively and complain. But Thais also love films, especially binging on online videos while stuck in traffic. So we entertained them with a film to make it easy to digest the drastic changes. Reminding them that change is awesome as long as what's most important remains.

Please tell us about the brand in relation to the locality or market where the product/service is distributed

For digital banking platforms in Thailand, market competition is fierce as there is still room to expand. KBank, as the current market leader, had to stay ahead by being distinctive in offers and communications.

Links

Video URL