Title | FACE/OFF |
Brand | KASIKORNBANK PUBLIC COMPANY LIMITED |
Product / Service | K PLUS |
Category | E01. Local Brand |
Entrant | GREYNJ UNITED Bangkok, THAILAND |
Idea Creation | GREYNJ UNITED Bangkok, THAILAND |
Production | HUB HO HIN BANGKOK, THAILAND |
Name | Company | Position |
---|---|---|
Thor Santisiri | GREYnJ UNITED | Chairman |
Subbaraju Alluri | GREYnJ UNITED | Chief Executive Officer |
Kanaporn Hutcheson | GREYnJ UNITED | Managing Director |
Jureeporn Thaidumrong | GREYnJ UNITED | Chief Creative Officer |
Asawin Phanichwatana | GREYnJ UNITED | Executive Creative Director |
Jesse Wong | GREYnJ UNITED | Creative Director |
Sorrasak Thummakosol | GREYnJ UNITED | Copywriter |
Shanya Jiwachotkamjorn | GREYnJ UNITED | Copywriter |
Chanikarn Sitthiaree | GREYnJ UNITED | Copywriter |
Vanalee Kraivaree | GREYnJ UNITED | Art Director |
Nirada Thumrat | GREYnJ UNITED | Art Director |
Thanjira Sansanavarnee | GREYnJ UNITED | Art Director |
Pattaratida Ruannak | GREYnJ UNITED | Art Director |
Kanoksak Kanchanachutha | GREYnJ UNITED | Executive Producer |
Nattakit Wongpakorn | GREYnJ UNITED | Agency Producer |
Jongkoch Dusittanakarin | GREYnJ UNITED | Planning Manager |
Araya Preechapholkul | GREYnJ UNITED | Account Director |
Ponlawat Jantip | GREYnJ UNITED | Account Manager |
Juthamas Tantated | GREYnJ UNITED | Traffic Co-ordinator |
Nawapol Thamrongrattanarit | HUB HO HIN | Director |
Niramon Ross | HUB HO HIN | Cinematographer |
Nattapon Kornkaew | HUB HO HIN | Producer |
Thanakrit Wongwaraphan | HUB HO HIN | Assistant Film Director |
Chonlasit Upanigkit | HUB HO HIN | Editor |
Vichaya Vatanasapt | HUB HO HIN | Music |
A young man is having difficulty wrapping his head around reality, as his girlfriend goes through numerous ‘upgrades’, flipping through faces, ages, genders… Eventually, he comes to love the new version of his girlfriend just the same and realises that change can be awesome.
It’s common for people to feel uncomfortable with changes. This is especially true with Thai people, who hate changes when it comes to things and apps that they’re already used to. Anytime anything they’re familiar with changes, they would react negatively and complain. But Thais also love films, especially binging on online videos while stuck in traffic. So we entertained them with a film to make it easy to digest the drastic changes. Reminding them that change is awesome as long as what's most important remains.
For digital banking platforms in Thailand, market competition is fierce as there is still room to expand. KBank, as the current market leader, had to stay ahead by being distinctive in offers and communications.