Title | WHAT IT MEANS TO PROTECT |
Brand | NIPPON LIFE INSURANCE COMPANY |
Product / Service | CORPORATE AD |
Category | A09. Consumer Services / Business to Business |
Entrant | NIBAN-KOBO PRODUCTIONS Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | NIBAN-KOBO PRODUCTIONS Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
TAKUJI NAKAMURA | DENTSU INC. | Executive Creative Director |
SHINSUKE KUBOMOTO | DENTSU INC. | Creative Director |
TOMOKAZU YAMAMOTO | DENTSU INC. | Copywriter |
TOMOKAZU YAMAMOTO | DENTSU INC. | Planner |
KUNIHIRO OTSUBO | DENTSU INC. | Account Executive |
MASAO OTA | DENTSU INC. | Account Executive |
MOTOHIRO KASETANI | DENTSU INC. | Account Executive |
KAZUKI OGAWA | DENTSU INC. | Account Executive |
MASUMI ISHIBASHI | DENTSU CREATIVE FORCE | Agency Producer |
KOSAI SEKINE | GLASSLOFT inc. | Director |
NAOKI NODA | GLASSLOFT inc. | Cinematographer |
TOMOYUKI IKEDA | Freelance | Lighting |
MACHI TSUGE | ALOHACOASTER | Production Designer |
KOSUKE KUMAKURA | NIBAN-KOBO PRODUCTIONS CORP. | Executive Producer |
SATOSU SHIMAKA | NIBAN-KOBO PRODUCTIONS CORP. | Producer |
YASUYUKI KUWATA | NIBAN-KOBO PRODUCTIONS CORP. | Production Manager |
SAKURA SEYA | THE OCTOPUS | Editor |
NIKOLA STEFANOVIC | Freelance | Colorist |
HITOSHI KIMURA | CONNECTION | Flame Artist |
MASAKATSU TAKAGI | Freelance | Music Composer |
TORU MIDORIKAWA | MELODY PUNCH | Music Producer |
KAYA KIYOHARA | AMUSE INC. | Perfomer |
SOU YAMANAKA | ZAZOUS | Voice Over |
MIZUKI HORIUCHI | GOLD CAST | Casting Director |
“My daughter is starting her 2nd year in high school.” Says the father as he films her with his video camera. His daughter turns back and waves to him. She’s now preparing for her university entrance exams. We watch her through her father’s eyes. Before her big exam, the daughter takes out a photograph that is clearly precious to her. In a flashback sequence from the father’s point of view, we see the daughter as a toddler, her first successful bicycle ride,, her first day at school, her rebelling against her parents. Then we see her at a hospital. She’s crying. It was her father who had passed away that was watching over her. “I got accepted.” Under a cherry tree in full bloom, the daughter puts her hands together. “Thank you, dad.” “Congratulations.” We hear the father say, as the daughter looks up to the sky and nods.