WHAT IT MEANS TO PROTECT

TitleWHAT IT MEANS TO PROTECT
BrandNIPPON LIFE INSURANCE COMPANY
Product / ServiceCORPORATE AD
CategoryA09. Consumer Services / Business to Business
EntrantNIBAN-KOBO PRODUCTIONS Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production NIBAN-KOBO PRODUCTIONS Tokyo, JAPAN

Credits

Name Company Position
TAKUJI NAKAMURA DENTSU INC. Executive Creative Director
SHINSUKE KUBOMOTO DENTSU INC. Creative Director
TOMOKAZU YAMAMOTO DENTSU INC. Copywriter
TOMOKAZU YAMAMOTO DENTSU INC. Planner
KUNIHIRO OTSUBO DENTSU INC. Account Executive
MASAO OTA DENTSU INC. Account Executive
MOTOHIRO KASETANI DENTSU INC. Account Executive
KAZUKI OGAWA DENTSU INC. Account Executive
MASUMI ISHIBASHI DENTSU CREATIVE FORCE Agency Producer
KOSAI SEKINE GLASSLOFT inc. Director
NAOKI NODA GLASSLOFT inc. Cinematographer
TOMOYUKI IKEDA Freelance Lighting
MACHI TSUGE ALOHACOASTER Production Designer
KOSUKE KUMAKURA NIBAN-KOBO PRODUCTIONS CORP. Executive Producer
SATOSU SHIMAKA NIBAN-KOBO PRODUCTIONS CORP. Producer
YASUYUKI KUWATA NIBAN-KOBO PRODUCTIONS CORP. Production Manager
SAKURA SEYA THE OCTOPUS Editor
NIKOLA STEFANOVIC Freelance Colorist
HITOSHI KIMURA CONNECTION Flame Artist
MASAKATSU TAKAGI Freelance Music Composer
TORU MIDORIKAWA MELODY PUNCH Music Producer
KAYA KIYOHARA AMUSE INC. Perfomer
SOU YAMANAKA ZAZOUS Voice Over
MIZUKI HORIUCHI GOLD CAST Casting Director

Write a short summary of what happens in the film

“My daughter is starting her 2nd year in high school.” Says the father as he films her with his video camera. His daughter turns back and waves to him. She’s now preparing for her university entrance exams. We watch her through her father’s eyes. Before her big exam, the daughter takes out a photograph that is clearly precious to her. In a flashback sequence from the father’s point of view, we see the daughter as a toddler, her first successful bicycle ride,, her first day at school, her rebelling against her parents. Then we see her at a hospital. She’s crying. It was her father who had passed away that was watching over her. “I got accepted.” Under a cherry tree in full bloom, the daughter puts her hands together. “Thank you, dad.” “Congratulations.” We hear the father say, as the daughter looks up to the sky and nods.