Title | FLEXIBLE HOURS |
Brand | CHAMPIONS FOR CHANGE |
Product / Service | CHAMPIONS FOR CHANGE |
Category | B11. Corporate Social Responsibility (CSR) / Corporate Image |
3 of 5 Campaign | |
Entrant | SAATCHI & SAATCHI Auckland, NEW ZEALAND |
Idea Creation | SAATCHI & SAATCHI Auckland, NEW ZEALAND |
Production | EIGHT Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Toby Talbot | Saatchi & Saatchi | Chief Creative Officer |
Paul Wilson | Saatchi & Saatchi | Managing Director |
Kristal Knight | Saatchi & Saatchi | Creative Director |
Jordan Sky | Saatchi & Saatchi | Creative Director |
Kate Gyde | Saatchi & Saatchi | Account Director |
Amanda Chambers | Saatchi & Saatchi | Head of Digital & Content |
Isobel Kerr-Newell | Saatchi & Saatchi | Head of PR, Social & Business Development |
Alice McKay | Saatchi & Saatchi | Public Relations |
Shane Kelly | Saatchi & Saatchi | Finished Art |
Nina Weil | Saatchi & Saatchi | Finished Art |
Fern Holloway | Saatchi & Saatchi | TV Producer |
Celine Giovanni | Saatchi & Saatchi | Digital Producer |
Zayd Nasir | Saatchi & Saatchi | Editor |
Miranda Burdon | Global Women | Chief Executive Officer |
Annabel Coxon | Global Women | Communications Manager |
Aleisha Coote | Global Women | Programme Manager |
Alistair Jamison | Starcom Media | Chief Executive Officer |
Nick Hawkins | Starcom Media | Media Planner / Buyer |
Corey Chalmers | Eight | Director |
Katie Millington | Eight | Managing Director |
Emily Thompson | Eight | Production Manager |
Antalya Atkinson | Eight | Production Co-ordinator |
Sophie Hambleton | Independant | Production Runner |
Louise Spraggon | Eight | 1st Assistant Director |
Meg White | Eight | Director Of Photography |
Richard Elworthy | Independant | 1st Assistant Camera |
Pete Richie | Pete Richie | Colourist |
Nathan Dunlop | Independant | Vid Split / DIT |
Craig Perry | Independant | Sound |
Karl Saunders | Independant | Grip / Gaffer |
Ben Granger | Independant | Grip / Gaffer Assistant |
Angus Kerr | Independant | Art Director |
Tinielle Kerwin | Independant | Wardrobe |
Vada Leo | Independant | Hair & Makeup |
Rob McKenzie | Independant | Safety |
Alex O'Shaugnessy | Independant | Editor |
Each of these tongue-in-cheek, how-to style films open with text heavy graphics, highlighting the seemingly complex issues surrounding gender equality in the workplace - which to some can seem like a minefield of political correctness. The film then cuts abruptly to an extremely short, live-action scene (1-3 seconds) which demonstrates the solution is actually rather simple. Usually just removing gender from the equation.
There’s a strange double standard in this country. We’ve got a progressive, female Prime Minister - who even became pregnant while in office - but of the businesses that make up New Zealand’s stock market index, only two have female CEOs, and only one has a board of directors made up equally of men and women. This same imbalance is painfully reflected at senior leadership and management levels across the country. The fact that our Prime Minister was asked during her electoral campaign about her baby plans on national news by male interviewers, shows there is a deep-rooted unconscious bias around gender roles. Champions for Change is an organisation formed by the leading Chairs and CEOs of New Zealand’s 50 largest and most influential businesses, committed to correcting gender imbalance, and advancing diversity across all industry and sectors. They are not a charity, but rather a joint CSR initiative.