Title | TABAKO |
Brand | DR.LOUPE |
Product / Service | X-RAY IMAGE INTERPRETATION SERVICE |
Category | B03. Healthcare |
Entrant | DR.LOUPE Tokyo, Daito City, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | GOODFEELING INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Daisuke Yonemura | Dentsu Digital | Creative Director |
Yoshihiro Tateishi | Dentsu | Art Director |
Hitomi Sato | Dentsu | Copywriter |
Takase Shunsuke | Good Feeling | Director |
Natsumi Kato | Good Feeling | Director |
Rin Kobayashi | Good Feeling | Producer |
Shohei Koide | Dentsu | Account Manager |
In order to convey the uncomfortable theme of cancer in a gentle, heartful and profound way, we created a tone and manner like a children’s “digital picture book” using only simple Japanese “hiragana” characters. Lung cancer. Esophageal cancer. Breast cancer. Stomach cancer. Colorectal cancer. We created five short stories for each of these cancer themes.
Japan today is facing a serious problem of doctor shortage. This shortage is particularly severe amongst radiologists with only 5,000 specialists. “Dr.Loupe” is an internet diagnostic imaging service company which provides medical image diagnosis quickly and accurately, regardless of location and size of the hospital or screening facility. Our aim is to get medical facilities and screening facilities that do not yet know us to learn about our services.