Title | CHEERING ON MACHO MEN |
Brand | UQ COMMUNICATIONS INC. |
Product / Service | UQ MOBILE |
Category | B09. Consumer Services / Business to Business |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Idea Creation 2 | DENTSU LAB TOKYO, JAPAN |
Production | DENTSU CREATIVE X INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Shinichi Kobayashi | DENTSU DIGITAL INC. | Executive Creative Director |
Teppei Okano | DENTSU DIGITAL INC. | Creative Director |
Takamasa Sanjo | DENTSU DIGITAL INC. | Planner |
Yusuke Mori | DENTSU DIGITAL INC. | Planner |
Takuma Kawada | DENTSU DIGITAL INC. | Planner |
Shuhei Seto | DENTSU DIGITAL INC. | Planner |
Masataka Umeda | DENTSU INC. | Business Producer |
Morihiro Hieda | DENTSU INC. | Business Producer |
Yuuya Douya | DENTSU INC. | Business Producer |
Risa Sumita | DENTSU INC. | Business Producer |
Miki Nagai | DENTSU DIGITAL INC. | Creative Producer |
Toyoshige Inose | DENTSU CREATIVE X INC. | Producer |
Daisuke Komatsu | DENTSU CREATIVE X INC. | Assistant Producer |
Souta Moriyama | DENTSU CREATIVE X INC. | Production Manager |
Akira Horii | PICT INC. | Director |
Munenori Terada | PICT INC. | Cinematographer |
Tsutomu Miyagi | PICT INC. | Lighting Director |
Yoichi Mizutani | CRAFT INC. | Art Director |
Kyohei Kitamura | LONDON INC. | Location Coordinator |
Ryo Tanaka | AKA INC. | Cast |
Makoto Tamoto | SPORTS MAGIC INC. | Cast |
Takakazu Kume | SPORTS MAGIC INC. | Cast |
Spectators are loudly cheering on competitors at a bodybuilding competition. They are shouting out their favorite bodybuilder's competitor number, and are making unique comments about the qualities of their muscles in an attempt to help them stand out from their rivals. When the camera cuts to the bodybuilder in the center, it becomes apparent that he is posing with a UQ mobile smartphone in hand. The competitors standing on either side of him are being praised for their muscles, but for some reason, the bodybuilder in the middle is receiving compliments about UQ mobile and all of the perks that it offers. A lot of thought was put into the phrases that are being yelled throughout the video, and we worded them in a such a way that they rhyme with the preceding phrase.
At bodybuilding competitions in Japan, it is common for spectators to shout and cheer on their favorite competitor in order to help them stand out from the rest. It also enables the audience to draw the judges' attention to their favorite bodybuilder's competitor number and point out the traits of their muscles. Recently, this practice has caught the interest of many people as a unique and fun way of cheering, and it has been widely talked about in the media. Muscles and bodybuilding are also currently trending in Japan, and this contextual background was what inspired us to come up with this idea.