Title | THE LAST LETTER |
Brand | U-CAN INC. |
Product / Service | CORPORATE BRAND |
Category | C02. Branded Content & Entertainment Film |
Entrant | HAKUHODO INC. Tokyo, JAPAN |
Idea Creation | HAKUHODO INC. Tokyo, JAPAN |
Media Placement | HAKUHODO INC. Tokyo, JAPAN |
PR | HAKUHODO INC. Tokyo, JAPAN |
Production | HAKUHODO PRODUCT'S INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Jun Hatano | Hakuhodo Inc. | Creative Director |
Koichi Katsumata | Hakuhodo Inc. | CD/ Communication Designer / Director |
Shingo Tanaka | Hakuhodo Inc. | Art Director |
So Nishio | Hakuhodo Inc. | Interactive Director |
Tomohiro Inoue | Hakuhodo Products Inc. | Producer |
A woman who was chief nursing officer just finished her last day at work in a hospital. She is tidying her home when she finds a letter from her husband departed a year ago. There was this wish written in it. To make her husband’s last wish come true, she starts travelling, searching for someone at an unknown new world to her. There was this surprising present at her final destination. A road movie staged in Latin America, portraying a woman’s love and hope.
We are living in an ageing world, and lives are diversifying. All people including elderly people need hope to live a better life. In an age when life is said to be 100years, life goes on even after retirement, after loved ones are gone, and people can still grow and wonder with new discoveries. With this cultural background, the focus is set upon, not a youngster, but a just retired chief nursing officer.