Write a short summary of what happens in the film

To promote optimum testicular health, men need cool, comfy balls. But it’s an uncomfortable fact of life that they often get hot and sweaty. That’s why Bonds created X-Temp – a new range of temperature-regulating underwear that’s designed to keep men cool, dry and comfy when their body temperature rises. A great solution but… sweaty balls are something men will rarely talk about, let alone do something about. So, to encourage them to spare a thought for their testicles and pull on a pair of X-Temp, we leveraged the rise in global temperatures to highlight the consequential rise in global testicle temperatures. Thus, labeling the problem, “Glo-BALL Warming.” The commercial shows a presenter holding a thermal imaging camera over the crotches of various men to see if they’re suffering from Glo-ball Warming. He then tells us how to fight it by pulling on a pair of Bonds X-Temp underwear.

Cultural/Context information for the jury

Bonds is one of Australia’s largest and most iconic fashion brands, famous for its universal appeal and playful, down-to-earth, tongue-in-cheek advertising. In Australia, like many other countries, the term “balls” is colloquially used to describe a man’s testicles, just as “boobs” is used to describe a woman’s breasts. We’ve taken the term ‘Global Warming’ and incorporated the word ‘ball’ to create the new term, Glo-BALL Warming, to highlight the fact that men all over the world are suffering from hot, sweaty testicles. Other cultural terms include “jocks” which means underwear, “plums” and “boys” – colloquial terms for testicles, and “mandemic” – a made-up word combining man and epidemic.