Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
A01 Food / Drink
THE FACELESS STAR SUNTORY BEVERAGE & FOOD LIMITED COFFEE BOSS	DENTSU INC. Tokyo	JAPAN	GEEK PICTURES Tokyo	JAPAN	Short List
THE DAY AFTER MCDONALD'S MCDELIVERY	DDB NEW ZEALAND Auckland	NEW ZEALAND	GOODOIL FILMS Auckland BLOCKHEAD VFX Auckland LIQUID STUDIOS Auckland	NEW ZEALAND	Short List
A04 Consumer Durables
FIFTY SHADES OF CLAY SB DESIGN SQUARE CO., LTD. SB INTERIOR TEAM	VMLY&R THAILAND Bangkok	THAILAND	SUNETA HOUSE Bangkok	THAILAND	Short List
A06 Retail
THIRTY DAYS OF PROMISES TOKOPEDIA TOKOPEDIA	FLOCK Jakarta	INDONESIA	THINK TANK INDONESIA Jakarta	INDONESIA	Short List
17:30 TOKOPEDIA TOKOPEDIA	FLOCK Jakarta	INDONESIA	THINK TANK INDONESIA Jakarta	INDONESIA	Short List
TIMEPIECE TOKOPEDIA TOKOPEDIA	FLOCK Jakarta	INDONESIA	THINK TANK INDONESIA Jakarta	INDONESIA	Short List
ALDI AUSTRALIA GOOD DIFFERENT TUNA ALDI AUSTRALIA SUPERMARKET	BMF Sydney	AUSTRALIA			Short List
ALDI AUSTRALIA SANTA CRASHES CHRISTMAS ALDI AUSTRALIA SUPERMARKET	BMF Sydney	AUSTRALIA			Short List
A07 Travel / Leisure
L05T LOTTO NEW ZEALAND POWERBALL	DDB NEW ZEALAND Auckland	NEW ZEALAND	BLOCKHEAD VFX Auckland SCOUNDREL Sydney	NEW ZEALAND AUSTRALIA	Bronze
A08 Media / Entertainment
SUPERHEROES HOTSTAR HOTSTAR STREAMING APP	DDB MUDRA Mumbai	INDIA	EARLY MAN FILMS Mumbai	INDIA	Silver
FAT NHK EDUCATIONAL BODYPEDIA	DENTSU INC. Tokyo	JAPAN	PARTY Tokyo GEEK PICTURES Tokyo	JAPAN	Short List
LUNGS NHK EDUCATIONAL BODYPEDIA	DENTSU INC. Tokyo	JAPAN	PARTY Tokyo GEEK PICTURES Tokyo	JAPAN	Short List
A09 Consumer Services / Business to Business
GENERATION VOICE SPARK SPARK	COLENSO BBDO Auckland	NEW ZEALAND	FINCH Auckland FRANKLIN RD Auckland	NEW ZEALAND	Short List
WEDDING SPEECH SPARK SPARK	COLENSO BBDO Auckland	NEW ZEALAND	FINCH Auckland	NEW ZEALAND	Short List
MARATHON WITH NO START LINE AFLAC TOMOSNOTE	HAKUHODO KETTLE INC Tokyo	JAPAN	AOI PRO. INC. Tokyo ONGAKUSHITSU Tokyo IMAGICA CORP. Tokyo	JAPAN	Bronze
MOTHER KNOWS BEST THAI LIFE INSURANCE PUBLIC COMPANY LIMITED THAI LIFE INSURANCE	OGILVY Bangkok	THAILAND	MATAD Bangkok EDITTIDE Bangkok PHENOMENA Bangkok CINE DIGITAL SOUND Bangkok YGGDRAZIL GROUP Bangkok	THAILAND	Short List
BAKER OF BEIRUT WESTPAC BANKING CORPORTATION BANKING	DDB SYDNEY	AUSTRALIA	3&7 Sydney THE BUTCHERY Sydney SONG ZU Sydney BLOCKHEAD VFX Sydney LEVEL TWO MUSIC Sydney	AUSTRALIA	Short List
COOKTOP JEMENA NATURAL GAS	CHE PROXIMITY Melbourne	AUSTRALIA	FINCH Sydney	AUSTRALIA	Short List
A10 Not-for-profit / Charity / Government
RESCUE A PET, RESCUE A FAMILY. PET REFUGE PET REFUGE	DDB NEW ZEALAND Auckland	NEW ZEALAND	GOODOIL FILMS Auckland FRANKLIN RD Auckland BLOCKHEAD VFX Auckland	NEW ZEALAND	Bronze
B01 Food / Drink
WORK BY HEART SUNTORY BEVERAGE & FOOD LIMITED COFFEE BOSS	DENTSU INC. Tokyo	JAPAN	GEEK PICTURES Tokyo	JAPAN	Short List
WHAT HAPPENED ? HECATE INC. HECATE	CHERRY Tokyo	JAPAN	SODA! COMMUNICATIONS Tokyo CONNECTION Tokyo	JAPAN	Bronze
I'M DRINKING IT FOR YOU DB BREWERIES DB BREWERIES	COLENSO BBDO Auckland	NEW ZEALAND	SWEETSHOP Auckland LIQUID STUDIOS Auckland	NEW ZEALAND	Silver
B02 Other FMCG
THE KAWAII TWEAK HAZARD SONG MANDOM GATSBY PERFECT SKIN LOTION	DENTSU INC. Tokyo	JAPAN	KEYPRO Tokyo DENTSU CREATIVE X INC. Tokyo DIGITAL GARDEN Tokyo 77HOSHI MUSIC Tokyo	JAPAN	Gold Spike
THE PARTY BUS SHISEIDO MAKEUP	SHISEIDO CO., LTD. Tokyo	JAPAN	TOWER FILM Tokyo	JAPAN	Silver
JUST ME CUTE PRESS PERFUME	SOUR BANGKOK	THAILAND	FACTORY01 Bangkok ONE COOL SOUND STUDIO Bangkok	THAILAND	Bronze
B03 Healthcare
ONE IN A MILLION P&G VICKS VICKS INDIA	PUBLICIS SINGAPORE	SINGAPORE	OFFROAD FILMS Mumbai	INDIA	Short List
B04 Consumer Durables
MY VARIETY FATHER E-LIFE HOME APPLIANCE MALL HOME APPLIANCE PRODUCTS	WUNDERMAN THOMPSON Taipei	TAIPEI	SPRING FILMS Taipei	TAIPEI	Bronze
BIXBY VOICE FOREVER SAMSUNG ELECTRONICS BIXBY	CHEIL WORLDWIDE Seoul	SOUTH KOREA	CRAZY FEW FILMS Mumbai	INDIA	Short List
THE BUCKET APPLE APPLE	TBWA\MEDIA ARTS LAB Shanghai	CHINA			Short List
B05 Automotive
I DON’T WANT TO SELL A CAR TO YOU TANGECHE / SOUCHE.COM TANGECHE	W Shanghai	CHINA	YUAN YUAN PRODUCTION Taipei	TAIPEI	Bronze
I'M MY CAR JMS/TACTI JMS	HAKUHODO KETTLE INC Tokyo	JAPAN	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN	Short List
10 SEC. DRAMA: THE STOP LINE OF LOVE JMS/TACTI JMS	HAKUHODO KETTLE INC Tokyo	JAPAN	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN	Grand Prix
BLUE HANDS BMW JAPAN BMW SERVICE	BMW JAPAN Tokyo	JAPAN	DENTSU EAST JAPAN Tokyo FLOGLOUD INC. Tokyo DASH Tokyo BLUE DOCUMENTARY INC. Tokyo IMJ CORPORATION Tokyo	JAPAN	Short List
B06 Retail
WINE IS NORMAL EMART EMART WINE	TBWA\KOREA Seoul	SOUTH KOREA	TIKITAKA Seoul	SOUTH KOREA	Short List
B07 Travel / Leisure
SOUVENIRS FROM TRAVEL CHINA AIRLINES CHINA AIRLINES	LEO BURNETT TAIWAN Taipei	TAIPEI	YUAN YUAN PRODUCTION Taipei MIND BIZ MULTIMEDIA TECHNOLOGY Taipei	TAIPEI	Silver
NOBODY KNOWS WHAT WILL HAPPEN TO LIFE. A1 CASINO	DENTSU INC. Tokyo	JAPAN	T&E Fukuoka	JAPAN	Short List
B08 Media / Entertainment
MEET GRANT MELBOURNE ADVERTISING AND DESIGN CLUB MADC CREATIVE SHOWCASE	CUMMINS & PARTNERS Melbourne	AUSTRALIA	THIRTEEN&CO Sydney HOGARTH Melbourne BANG BANG STUDIOS Melbourne	AUSTRALIA	Short List
B09 Consumer Services / Business to Business
FACE/OFF KASIKORNBANK PUBLIC COMPANY LIMITED K PLUS	GREYNJ UNITED Bangkok	THAILAND	HUB HO HIN BANGKOK	THAILAND	Gold Spike
THE WORLD'S FASTEST BAND STARHUB 4G MOBILE NETWORK	BLKJ Singapore	SINGAPORE	BLKJ Singapore ABUNDANT PRODUCTIONS Singapore YELLOW BOX STUDIOS Singapore	SINGAPORE	Silver
GENERATION VOICE SPARK SPARK	COLENSO BBDO Auckland	NEW ZEALAND	FINCH Auckland FRANKLIN RD Auckland	NEW ZEALAND	Short List
WEDDING SPEECH SPARK SPARK	COLENSO BBDO Auckland	NEW ZEALAND	FINCH Auckland	NEW ZEALAND	Short List
MOTHER KNOWS BEST THAI LIFE INSURANCE PUBLIC COMPANY LIMITED THAI LIFE INSURANCE	OGILVY Bangkok	THAILAND	MATAD Bangkok EDITTIDE Bangkok PHENOMENA Bangkok CINE DIGITAL SOUND Bangkok YGGDRAZIL GROUP Bangkok	THAILAND	Short List
FISH FLOPS SIAM COMMERCIAL BANK MAE MANEE SRI ONLINE	WOLF BANGKOK	THAILAND	SUNETA HOUSE Bangkok	THAILAND	Bronze
B10 Not-for-profit / Charity / Government
THE ROLE TENCENT TENCENT CHARITY	LINK FILMS Shanghai	CHINA	LINK FILMS Shanghai	CHINA	Bronze
THE ROOFTOP SOUTHEAST ASIA UNIVERSITY ANTI SMOKING CAMPAIGN	KIT PBEN LERT Bangkok	THAILAND	JUMP FILM Bangkok	THAILAND	Bronze
LILIOSA HILAO THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACAÑANG OR CARMMA THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACAÑANG OR CARMMA	TBWA\SANTIAGO MANGADA PUNO Makati City	THE PHILIPPINES			Gold Spike
BLINK TEST JIMMY NELSON FOUNDATION JIMMY NELSON FOUNDATION	WUNDERMAN THOMPSON Mumbai	INDIA	SMALL FRY PRODUCTIONS Mumbai	INDIA	Short List
B11 Corporate Social Responsibility (CSR) / Corporate Image
GRATITUDE CHAROEN POKHAND GROUP C.P. GROUP	OGILVY Bangkok	THAILAND	SUNSHINE ETC Bangkok MATAD Bangkok	THAILAND	Bronze
BEST MANAGER CHAMPIONS FOR CHANGE CHAMPIONS FOR CHANGE	SAATCHI & SAATCHI Auckland	NEW ZEALAND	EIGHT Auckland	NEW ZEALAND	Silver
BETTER SUITED TO A MAN CHAMPIONS FOR CHANGE CHAMPIONS FOR CHANGE	SAATCHI & SAATCHI Auckland	NEW ZEALAND	EIGHT Auckland	NEW ZEALAND	Silver
FLEXIBLE HOURS CHAMPIONS FOR CHANGE CHAMPIONS FOR CHANGE	SAATCHI & SAATCHI Auckland	NEW ZEALAND	EIGHT Auckland	NEW ZEALAND	Silver
POLITELY INTERRUPT CHAMPIONS FOR CHANGE CHAMPIONS FOR CHANGE	SAATCHI & SAATCHI Auckland	NEW ZEALAND	EIGHT Auckland	NEW ZEALAND	Silver
STATISTICALLY LIKELY CHAMPIONS FOR CHANGE CHAMPIONS FOR CHANGE	SAATCHI & SAATCHI Auckland	NEW ZEALAND	EIGHT Auckland	NEW ZEALAND	Silver
THE BARBERSHOP GIRLS - SHAVING STEREOTYPES GILLETTE/P&G CSR	GREY INDIA Mumbai	INDIA	TOWNHOUSE PRODUCTIONS Mumbai	INDIA	Short List
BITTU, THE 75-YEAR-OLD STUDENT PROCTER AND GAMBLE P&G SHIKSHA	LEO BURNETT INDIA Mumbai	INDIA	RED ICE FILMS Mumbai	INDIA	Bronze
C01 Viral Film
FACE/OFF KASIKORNBANK PUBLIC COMPANY LIMITED K PLUS	GREYNJ UNITED Bangkok	THAILAND	HUB HO HIN BANGKOK	THAILAND	Silver
ONE IN A MILLION P&G VICKS VICKS INDIA	PUBLICIS SINGAPORE	SINGAPORE	OFFROAD FILMS Mumbai	INDIA	Silver
KTB YOUNG MAN AND THE SEAL KRUNGTHAI BANK KRUNGTHAI BANK	CJ WORX Bangkok	THAILAND	THE FILM FACTORY Bangkok	THAILAND	Short List
THE BARBERSHOP GIRLS - SHAVING STEREOTYPES GILLETTE/P&G CSR	GREY INDIA Mumbai	INDIA	TOWNHOUSE PRODUCTIONS Mumbai	INDIA	Short List
C02 Branded Content & Entertainment Film
FACE/OFF KASIKORNBANK PUBLIC COMPANY LIMITED K PLUS	GREYNJ UNITED Bangkok	THAILAND	HUB HO HIN BANGKOK	THAILAND	Short List
THE WORLD'S FASTEST BAND STARHUB 4G MOBILE NETWORK	BLKJ Singapore	SINGAPORE	BLKJ Singapore ABUNDANT PRODUCTIONS Singapore YELLOW BOX STUDIOS Singapore	SINGAPORE	Bronze
ONE IN A MILLION P&G VICKS VICKS INDIA	PUBLICIS SINGAPORE	SINGAPORE	OFFROAD FILMS Mumbai	INDIA	Gold Spike
TIME WILL TELL SCHRODERS TAIWAN BRAND IMAGE	DENTSU TAIWAN Taipei City	TAIPEI	GOOD NEWS PRODUCTION Taipei	TAIPEI	Silver
I'M MY CAR JMS/TACTI JMS	HAKUHODO KETTLE INC Tokyo	JAPAN	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN	Short List
KTB YOUNG MAN AND THE SEAL KRUNGTHAI BANK KRUNGTHAI BANK	CJ WORX Bangkok	THAILAND	THE FILM FACTORY Bangkok	THAILAND	Bronze
BLUE HANDS BMW JAPAN BMW SERVICE	BMW JAPAN Tokyo	JAPAN	DENTSU EAST JAPAN Tokyo FLOGLOUD INC. Tokyo DASH Tokyo BLUE DOCUMENTARY INC. Tokyo IMJ CORPORATION Tokyo	JAPAN	Bronze
THE LAST LETTER U-CAN INC. CORPORATE BRAND	HAKUHODO INC. Tokyo	JAPAN	HAKUHODO PRODUCT'S INC. Tokyo	JAPAN	Bronze
D01 Use of Film
UBER EATS AUSTRALIAN OPEN AMBUSH UBER UBER EATS	SPECIAL GROUP Sydney	AUSTRALIA	REVOLVER/WILL O'ROURKE Sydney	AUSTRALIA	Gold Spike
L05T LOTTO NEW ZEALAND POWERBALL	DDB NEW ZEALAND Auckland	NEW ZEALAND	BLOCKHEAD VFX Auckland SCOUNDREL Sydney	NEW ZEALAND AUSTRALIA	Gold Spike
BLINK TEST JIMMY NELSON FOUNDATION JIMMY NELSON FOUNDATION	WUNDERMAN THOMPSON Mumbai	INDIA	SMALL FRY PRODUCTIONS Mumbai	INDIA	Silver
E01 Local Brand
FACE/OFF KASIKORNBANK PUBLIC COMPANY LIMITED K PLUS	GREYNJ UNITED Bangkok	THAILAND	HUB HO HIN BANGKOK	THAILAND	Silver
E02 Challenger Brand
IF TOMORROW GEN Y RULES TMRW BY UOB TMRW	RABBIT'S TALE Bangkok	THAILAND	FACTORY01 Bangkok	THAILAND	Silver
E03 Single Market Campaign
ONE IN A MILLION P&G VICKS VICKS INDIA	PUBLICIS SINGAPORE	SINGAPORE	OFFROAD FILMS Mumbai	INDIA	Silver
IF TOMORROW GEN Y RULES TMRW BY UOB TMRW	RABBIT'S TALE Bangkok	THAILAND	FACTORY01 Bangkok	THAILAND	Short List
E04 Social Behaviour & Cultural Insight
ONE IN A MILLION P&G VICKS VICKS INDIA	PUBLICIS SINGAPORE	SINGAPORE	OFFROAD FILMS Mumbai	INDIA	Silver
IF TOMORROW GEN Y RULES TMRW BY UOB TMRW	RABBIT'S TALE Bangkok	THAILAND	FACTORY01 Bangkok	THAILAND	Bronze
MEET ME HALFWAY SK-II SK-II	FORSMAN & BODENFORS Singapore	SINGAPORE	TOOL OF NORTH AMERICA Los Angeles CABIN EDITING COMPANY Santa Monica	USA	Short List
HANKOGRAPH WILDAID WILDAID	GREY TOKYO	JAPAN	TYO DINER Tokyo	JAPAN	Short List
THE BARBERSHOP GIRLS - SHAVING STEREOTYPES GILLETTE/P&G CSR	GREY INDIA Mumbai	INDIA	TOWNHOUSE PRODUCTIONS Mumbai	INDIA	Silver
CHAMPIONS FOR CHANGE CHAMPIONS FOR CHANGE CHAMPIONS FOR CHANGE	SAATCHI & SAATCHI Auckland	NEW ZEALAND	EIGHT Auckland	NEW ZEALAND	Bronze

A01 Food / Drink
THE FACELESS STAR
SUNTORY BEVERAGE & FOOD LIMITED / COFFEE BOSS

DENTSU INC. Tokyo

JAPAN

GEEK PICTURES
Tokyo

JAPAN

Short List
THE DAY AFTER
MCDONALD'S / MCDELIVERY

DDB NEW ZEALAND Auckland

NEW ZEALAND

GOODOIL FILMS
Auckland
BLOCKHEAD VFX
Auckland
LIQUID STUDIOS
Auckland

NEW ZEALAND

Short List

A04 Consumer Durables
FIFTY SHADES OF CLAY
SB DESIGN SQUARE CO., LTD. / SB INTERIOR TEAM

VMLY&R THAILAND Bangkok

THAILAND

SUNETA HOUSE
Bangkok

THAILAND

Short List

A10 Not-for-profit / Charity / Government
RESCUE A PET, RESCUE A FAMILY.
PET REFUGE / PET REFUGE

DDB NEW ZEALAND Auckland

NEW ZEALAND

GOODOIL FILMS
Auckland
FRANKLIN RD
Auckland
BLOCKHEAD VFX
Auckland

NEW ZEALAND

Bronze

E02 Challenger Brand
IF TOMORROW GEN Y RULES
TMRW BY UOB / TMRW

RABBIT'S TALE Bangkok

THAILAND

FACTORY01
Bangkok

THAILAND

Silver

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