Title Brand Product / Service Entrant Company Location Award
A01 Creative Effectiveness
HAIR TALK
SUNSILK UNILEVER
SUNSILK
WUNDERMAN THOMPSON BANGKOK THAILAND
Short List
SELFIESTIX
MARS
DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND

Creative Effectiveness Spike

RE:SCAM - THE WORLD'S MOST UNHELPFUL CHATBOT
NETSAFE
RE:SCAM
DDB NEW ZEALAND Auckland NEW ZEALAND
Short List
PROJECT FREE PERIOD
JOHNSON & JOHNSON
STAYFREE
DDB MUDRA Mumbai INDIA
Grand Prix
SINDOOR KHELA - #NOCONDITIONSAPPLY
THE TIMES OF INDIA
NEWSPAPER
FCB INDIA Delhi INDIA
Short List
A02 Creative Effectiveness for Good
FOR EVERY BACHELOR AND BACHELORETTE
MARRIAGE EQUALITY AUSTRALIA
MARRIAGE EQUALITY
LEO BURNETT MELBOURNE AUSTRALIA
Short List
UNFORGETTABLE BAG
TESCO
TESCO
GREY MALAYSIA Petaling Jaya MALAYSIA
Short List
PROJECT FREE PERIOD
JOHNSON & JOHNSON
STAYFREE
DDB MUDRA Mumbai INDIA

Creative Effectiveness Spike

THE BRIDAL UNIFORM
UN WOMEN
ANTI-CHILD MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Short List
SINDOOR KHELA - #NOCONDITIONSAPPLY
THE TIMES OF INDIA
NEWSPAPER
FCB INDIA Delhi INDIA

Creative Effectiveness Spike