REUNITED

TitleREUNITED
BrandPHILAM LIFE
Product / ServicePHILAM LIFE RECRUITMENT - GENESIS
CategoryA05. Music / Sound Design
EntrantSEVEN AD Taguig, THE PHILIPPINES
Idea Creation SEVEN AD Taguig, THE PHILIPPINES

Credits

Name Company Position
Teeny Gonzales Seven A.D. Chief Executive Officer / Chief Creative Officer
Tey San Diego Seven A.D. Chief Operating Officer
Maki Correa Seven A.D. Deputy Executive Creative Director
Argem Vinuya Seven A.D. Creative Director
Randy Mutuc Seven A.D. Associate Creative Director
Mai Basilio Seven A.D. Senior Art Director
Alex Gozum Seven A.D. Art Director
Joana Callanta Seven A.D. Business Unit Director
Marc Angelo Pacumio Seven A.D. Senior Account Manager

Describe the creative idea

REUNITE WITH YOUR PASSIONS – With Philam Life’s recruitment program, we want to show that pursuing a career with the brand will allow them to reunite with their passions in life. By being a Philam Life Financial Coach, one can have a successful and rewarding career without needing to give up their passions.

Describe the execution

The material makes use of the popular 80s song, “Reunited” to drive appeal and emotion among the target market. The spot features dramatic shots of objects that have been abandoned. As the chorus comes to play, we see the owners joyfully reuniting with their objects of passion. We see that moment of reunion, the ecstatic feeling they get upon touching these objects again. The spot culminates with our message and a call to action in supers: “Never part with your passions again. Become a Philam Life Financial Coach.”

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