Describe the creative idea

FOMO: that feeling that you just made it to the largest and most legendary music Festival in Japan, only to realise there’s way too much going on: too many stages, people, bands, friends…. Using Google Lens we created a NO MO FOMO: a Live Music Map, an interactive mural that comes alive when you use the app’s new feature ‘Living Surfaces’, bringing EVERY POSSIBLE VENUE to you and letting you decide what to see - no Fomo involved. We connected the Lens experience to the YouTube livestream so you can see every single venue in real time. The mural was located at the campsite, allowing you to plan instead of trekking aimlessly through the mud to find your tribe & your band.

Describe the execution

The experience starts at the FujiRock Festival camping site, where music fans can see a beautiful mural with music characters and references to the history and ethos of the Festival. Beyond the cool graphics, the mural comes alive as a Live Music Map: as users scan the characters with Lens, they unlock the live info on all the bands, events and sessions they can possibly want to see. Plus a bunch of Easter eggs that make it all the more fun to keep discovering. An amazing new Search experience, especially tailored for Fuji Rock. Inherently shareable, the experience makes every fan an early adopter of the Lens feature and a added guide to what’s going on at the Festival.