HEINEKEN WORLD TELEPORTOR

TitleHEINEKEN WORLD TELEPORTOR
BrandHEINEKEN
Product / ServiceHEINEKEN BEER SPECIAL EDITION
CategoryB03. Experience Design: Multi-platform
EntrantPUBLICIS SHANGHAI, CHINA
Idea Creation PUBLICIS SHANGHAI, CHINA

Credits

Name Company Position
Johan Vakidis Publicis Worldwide Chief Creative Officer
Anthony Tham Publicis Worldwide Executive Creative Director
Kenny.J. Huang Publicis Worldwide Creative Director
Jimmy Lim Publicis Worldwide Head of Planning
Xiangyu Kong Publicis Worldwide Art Director
Phil Peng Publicis Worldwide Creative Group Head
Land Lin Publicis Worldwide Art Director
Steven Lee Publicis Worldwide Business Director
Helen Xue Publicis Worldwide Account Director
Jojo Hu Heineken Sr.Brand Manager
Pablo Chabot Heineken Marketing Manager
Haotian Zhou Heineken Associate Brand Manager

Describe the creative idea

Whenever a consumer holds a bottle of Heineken, they are enjoying far more than a great beer. It opens up a world of premium and exotic experiences from all over the world with one easily accessible device – their mobile phone. Turning every bottle of Heineken into a catalyst of world exploration The Heineken World Teleporter

Describe the execution

Bringing the world to China and your drinking tables With an average attention span of 5 seconds, we needed something truly groundbreaking to capture the eyes and mouth of Chinese millennials. We launched the limited edition country bottles and promised China that every bottle comes packed with worldly experiences. How? Leveraging on AR and AI, we collaborated with China’s Taobao (E-commerce) and Wechat (Social) to reach out to an audience exceeding 2 billion. All users had to do is scan the Heineken Star with their mobile APPs to open up teleporters they can step into for exotic adventures from all around the world. Upon completion, they can then take ‘been there, done that’ selfies and share it on their social feed. And in order to intercept our competition, we also created life-sized teleporters in high traffic bar areas to establish Heineken as top-of-mind before they step into their drinking session.

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