MUSIC BEATS FIRECRACKERS

TitleMUSIC BEATS FIRECRACKERS
BrandSAN MIGUEL BREWERY INC.
Product / ServiceRED HORSE BEER
CategoryA05. Music / Sound Design
EntrantNUWORKS INTERACTIVE LABS, INC. Pasig, THE PHILIPPINES
Idea Creation NUWORKS INTERACTIVE LABS, INC. Pasig, THE PHILIPPINES
Media Placement THE HUDDLE ROOM Makati, THE PHILIPPINES
Production NUWORKS INTERACTIVE LABS, INC. Pasig, THE PHILIPPINES

Credits

Name Company Position
Ryan Rubillar NuWorks Interactive Labs, Inc. Creative Director
Sandra Artadi NuWorks Interactive Labs, Inc. Producer
Nolan Fabular NuWorks Interactive Labs, Inc. Creative Director
Alvin Claros NuWorks Interactive Labs, Inc. Senior Art Director
Cara Bautista NuWorks Interactive Labs, Inc. Senior Art Director
Henri Glo NuWorks Interactive Labs, Inc. Copywriter
Blanche Llanes NuWorks Interactive Labs, Inc. Multimedia Artist
Jordan Jacinto NuWorks Interactive Labs, Inc. Multimedia Artist
Gianco Ante NuWorks Interactive Labs, Inc. Multimedia Artist
Melody Santos NuWorks Interactive Labs, Inc. Multimedia Artist
Robert Valdellon NuWorks Interactive Labs, Inc. Multimedia Artist
Eric Adorable Freelance Sound Engineer
Seppi Roque NuWorks Interactive Labs, Inc. Account Supervisor
Nikki Lizarondo NuWorks Interactive Labs, Inc. Account Manager

Describe the creative idea

New Year celebrations in the Philippines are loud, explosive, and dangerous. Despite intensive government campaign against illegal firecrackers, there were still a number of firecracker related injuries recorded in 2018. Most of the victims were under the influence of alcohol. Red Horse Beer, the number one Filipino extra strong beer brand, which gained a cult like following through rock music wants to influence its drinkers with its extra strong message. New Year celebrations can still rock without firecrackers by harnessing the power of music.

Describe the execution

Patugtog ‘Di Paputok (Music Beats Firecrackers) is a soundtrack that mimicked the sounds of government banned firecrackers such as Judas’ Belt, Whistle Bomb, Sky Rocket, Goodbye Philppines among others by combining the sounds of musical instruments. The track, which specifically targeted the Red Horse Beer community, was published on Youtube and Facebook days before the New Years eve.

Links
Additional URL