OREO X THE PALACE CAMPIGN

TitleOREO X THE PALACE CAMPIGN
BrandOREO
Product / ServiceOREO
CategoryA03. Video / Moving Image
EntrantBLUEFOCUS DIGITAL Shanghai, CHINA
Idea Creation BLUEFOCUS DIGITAL Shanghai, CHINA
Production BLUEFOCUS DIGITAL Shanghai, CHINA

Credits

Name Company Position
Christy Yan Bluefocus Digital Associate Creative Director

Describe the creative idea

East-west cooperation "cookies" action. Go beyond packaging and other forms of cooperation, based on both sides of the brand gene, win by culture, to create a real depth of integration

Describe the execution

"Cultural relics poster all preheating, the Palace Museum cultural relics cleverly match the Chinese six flavors, Exquisite antique illustration, the strength of the combination of Chinese and western play Epic blockbuster topic detonation, with 10600 pieces of oreo, real proportion reduction of the Palace Museum, reflects the round sky and place, Yin and Yang phase, and set off the topic of hot discussion Interactive video deeply combinated, and revealed the 100-year history of oreo and the Palace Museum with fun. Following the historical facts,we restore many elements of the Palace Museum, and make perfect balance of humor and serious style, making the brand is interesting and beneficial The roundtable talks with tongue in mouth. Gourmets and brand spokespersons have a live broadcast the roundtable, talking about the current food culture phenomenon."

Links
Video URL