BORACAY NEWCOAST 360

TitleBORACAY NEWCOAST 360
BrandMEGAWORLD CORPORATION
Product / ServiceBORACAY NEWCOAST
CategoryB03. Experience Design: Multi-platform
EntrantMEGAWORLD CORPORATION Taguig City, THE PHILIPPINES
Idea Creation MEGAWORLD CORPORATION Taguig City, THE PHILIPPINES

Credits

Name Company Position
Mikyle Richard Lazo Megaworld Corporation Motion Design
Mark Joseph De Leon Megaworld Corporation Digital Manager
Patricia Louise Moral Megaworld Corporation PR Associate
Sernil Penasales Andy & Edie Executive Producer
Raquel Jaruda Andy & Edie Executive Producer
Mark See Andy & Edie Director
Alvin Lacerna Andy & Edie Sound Engineer
Benjan Canada Andy & Edie Andy & Edie
Angelo Pascual Andy & Edie Assistant Director

Describe the creative idea

What’s the most creative way for people to experience the best of Boracay Island on social media? This experiential 360 video for Boracay Newcoast—Megaworld subsidiary Global-Estate Resorts, Inc.’s 150-hectare integrated tourism estate in Boracay Island—was crafted to allow the public to immerse in the sights and sounds from the world’s best island paradise. Highlighting the natural beauty of the more pristine part of the island, this video is particularly directed to overseas Filipinos and their families, local and international tourists, as well as potential investors who are thinking of owning a piece of Boracay.

Describe the execution

• Implementation We opted for a 360-video execution since we wanted to bring the authentic “Boracay Newcoast experience” to our audience. Through this, they can freely look around and listen to the sounds of the island, getting a natural feel of the property using their personal devices. • Placement Since Filipinos are big on social media, we utilized the 360 capability of Facebook to maximize the material's usage and sharability. • Scale In less than 48 hours, we were able to garner 110,000 views through the official Facebook pages of Megaworld and Global-Estate Resorts, Inc. (GERI) • Brand relevance OFWs and retirees make up the actual market of Boracay Newcoast. By positioning the property as a viable investment, we were able to showcase that it is a sustainable location where one can enjoy retirement at the world's best island destination. • Touch points We were able to get the property agents to share the material to their potential clients, generating sales leads for Boracay Newcoast. • Materials, style elements, design choices We showcased an experience from the vantage point of a young family to maximize the range of activities and attractions present in the property. • Methods and process We used an Insta360 camera to capture the story. Natural light was abundant during our shoot so lighting never became an issue. Since Boracay Newcoast is still undergoing development, it was challenging to choose which spots can best show the potential of the property. • Timeline The concept was crafted back during the first quarter of 2019. In June, we were able to pinpoint which property will be the most relevant for a 360-video immersive execution. We were able to shoot the material in 1.5 days with 2 weeks of post-production.

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