Title | TUNA SCOPE |
Brand | SOJITZ CORPORATION |
Product / Service | TUNA SCOPE |
Category | C01. Curation of Data |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. Tokyo, JAPAN |
Production 2 | DENTSU LIVE INC. Tokyo, JAPAN |
Production 3 | DENTSU CREATIVE X INC. Tokyo, JAPAN |
Production 4 | KOOZYT, INC. Tokyo, JAPAN |
Production 5 | AT ARMZ Osaka, JAPAN |
Additional Company | SOJITZ CORPORATION Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kazuhiro Shimura | Dentsu, Inc. | Creative Director |
Akimichi Hibi | Dentsu, Inc. | Business Producer |
Ryo Sasaki | Dentsu, Inc. | Planner |
Daisuke Matsunaga | Dentsu, Inc. | Art Director |
Taira Kimura | ISID | General Manager |
Hiroshi Morita | ISID | Chief Producer |
Keigo Ihara | ISID | Project Manager |
Yoshinori Tanaka | ISID | Project Manager |
Michitaka Iida | ISID | Project Manager |
Yasushi Miyajima | Koozyt | Data Scientist |
Hideyuki Ono | Koozyt | Engineer |
Amina Mim | Koozyt | AI Engineer |
Hasanur Rashid | Koozyt | AI Engineer |
Tomoyuki Kato | Dentsu Live | Director |
Tatsuya Murayama | DENTSU LIVE INC. | Chief Producer |
Masaya Ishii | Dentsu Live | Producer |
Chisako Hasegawa | Dentsu Live | Producer |
Tatsuo Yamano | At Armz | Producer |
Ryosuke Kametani | At Armz | Production Manager |
Junichi Ishikawa | At Armz | Production Manager |
Hitoshi Nakao | Dentsu Creative X Inc. | Web Director |
Shogo Hina | AOIRO | Web Designer |
Katsuhiro Uto | WOO inc. | Graphic Designer |
Jiro Watanabe | WOO inc. | Graphic Designer |
Nobuyuki Isobe | Onkio Haus | Editor |
Shunkichi Akutsu | Freelance | CG Designer |
Go Aoyama | Freelance | CG Designer |
We focused on cross sections of the tuna’s tail, which hold all the vital information about the tuna’s flavor, freshness and so forth. Craftsmen who worked at markets had long used this technique to examine tuna, but it is said it takes at least ten years to learn to develop the acumen to perform this feat by eye. Utilizing an environment that saw a number of tuna thousands of times greater than a single examiner might see, we photographed a massive number of tuna tail cross sections, and through deep learning, we taught AI to interpret this data, and master the craft’s unexplainable nuances in a single month—an impossibly short time for humans. This project resulted in the birth of a system which could analyze and master the hidden nuances of the examination process, which practitioners themselves admitted were nearly impossible to explain.
"The AI system developed for TUNA SCOPE was turned into a smartphone app and introduced to the quality inspection process in fish factories. As a result, it was able to achieve 85% accuracy compared to real tuna examiners with 35 years of experience in dividing the fish into 4-5 grades. The tuna ranked highest by the AI during this test was branded as AI Tuna and served at a sushi restaraunt in Tokyo in order to test market viability. Over two years from its conception, the developed AI system, TUNA SCOPE was implemented as a smartphone application, and introduced to the quality judgment flow in fishery factories. It achieved about an 85% consensus rate with 35 year veteran practitioners of the craft in appraisal of a 5 grade quality assessment. Of the several hundred tuna examined, the tuna ranked as the highest level of reliability and quality by the AI were branded and sold as “AI Tuna” at sushi restaurants in Tokyo. We achieved about 90% customer satisfaction. Going forward, we plan on deploying the system to our network. By learning data from our fishing grounds simultaneously, we will establish a uniform standard for appraisal, and aim to create a world where people everywhere can eat delicious tuna. The algorithm developed for this project has potential for use across a wide range of industries. 12/8/2017 - Prototype development begins 3/1/2018 - Development and successful test 3/5/2019 - TUNA SCOPE introduced to factory 3/27/2019 - AI TUNA is served in Tokyo and introduced as a brand 4/2019 - Brainstorming for use in other industries (agriculture, medicine, etc.) 4/25/2019 - Website launches 5/29/2019- Press release distribution