Describe the creative idea

We focused on the word hypersensitivity prevalent on social media, where any radical comment or controversial opinion sparks an uproar, and where mutual surveillance suppresses freedom of speech. Our mission was to alert listeners to the dangers of hypersensitivity on social media, to communicate amazarashi’s faith in the power of lyrics and speech, and to build solidarity with its message of "taking back your words".

Describe the execution

First, we released a novel of the rock opera. It depicted a society that censored any controversial expressions, and the counteraction of the Resistance armed with smartphones. We brought this dystopia to real life. We released a censored lead single and music video. Noise was added to the songs, making it impossible to comprehend the lyrics. On the day of the concert, the artists and their stage were censored with a square cage and all lyric visuals were censored. We gave them a hacking app that controlled the mobile flash and collectively generated giant light patterns capable of removing censorship.The united resistance of over 10,000 listeners led to the lead single finally being unveiled. "Take back your words! "The message of the lead single flooded the mobile screens.This immersive and interactive experience strongly engaged the musicians and listeners, causing them to make the issue their own.