Describe the creative idea

The creative idea was a first-of-its-kind sensory journey, where with only taking one photo, women were able to effortlessly discover the Aroma Rich blend that suited them best. Based on a correlation that exists between the colors and scents an individual prefers, a full body analysis determined the visitor’s favorite colors and correlated their preferred scents. The color analysis result was illustrated in real-time onto a folding fan, traditionally known in Japanese culture as a symbol of summer. Women could smell, see and feel their signature scent for the first time, as the perfect gift to beat the heat.

Describe the execution

The main creative output from this campaign was that women had the chance to be gifted a tailor-made blend of Aroma Rich and a uniquely-designed folding fan to beat the summer heat. Our creative use of data & technology enhanced these outputs by creating a personalized experience through: - The formulation of a tailor-made aroma catered to the taste of every individual by only taking one full-body shot. - The visualization of each individual’s tailor-made aroma by illustrating the image analysis result directly onto a folding fan. Our data journey started with the upload of one full-body shot to the server. We then used machine learning technology such as Deep Lab to identify the human and non-human elements of the image. Open Pose tracked bone structure to identify lower limbs and arms, eliminating uncovered skin areas since people wear more revealing outfits in summer. Only after that could we analyze a body cut-out image determining the exact colors of their clothes & correlate their preferred scent. As the analysis was projected in real-time, printers were set up with a special mold to illustrate a folding fan in the exact same ratio as their clothes.