HEALING JUNGLE

Bronze Spike

Demo Film

Presentation Image

TitleHEALING JUNGLE
BrandHYUNDAI MARINE & FIRE INSURANCE
Product / ServiceHYUNDAI MARINE & FIRE INSURANCE
CategoryA01. UI
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Media Placement INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
PR INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production GOODLUCK Seoul, SOUTH KOREA
Production 2 TRUMAKUS Seoul, SOUTH KOREA
Production 3 ELIOT Seoul, SOUTH KOREA
Production 4 LINEHOLIC Seoul, SOUTH KOREA
Additional Company HYUNDAI MARINE & FIRE INSURANCE Seoul, SOUTH KOREA

Credits

Name Company Position
Jung-A Kim Innocean Worldwide Executive Creative Director
Uy Sang Kim Innocean Worldwide Business Manager of Development Department
Nari Moon Innocean Worldwide Art Director
Doyu Yang Innocean Worldwide Copywriter
Jaeeun Kim Innocean Worldwide Art Director
Jiyon Rhim Innocean Worldwide Art Director
Seonhwa Hwang Innocean Worldwide Creative Technologist
Hye-dong Roh Innocean Worldwide Creative Technologist
Sungwoo Kim Innocean Worldwide Creative Technologist
Bae-Sung Kim Innocean Worldwide Agency Producer
Jinwon Jake Choi Innocean Worldwide Translator
Jin-hee Park Innocean Worldwide Account Executive
Jung-Ae Kuk Innocean Worldwide Account Executive
Hyun-Seok Seo Innocean Worldwide Account Executive
La-Yoon Kim Innocean Worldwide Account Executive
Dongha Kim Trumakus Director
Dohyeon Kim Trumakus Director Of Photography
Byeongjin Yang Trumakus Gaffer
Woojong Kim Goodluck Executive Producer
Jihoon Lee Goodluck Film Producer
Jiuk Ko Eliot Editor
Junhyoung Cho Eliot Colorist
Namhee Kim Eliot Flame Artist
Jeonghan Um Eliot Post Producer
Wonwoo Lee Audiolab Sound Designer
Inwoo Hwang Audiovillage Sound Studio Producer
Han-Jun Jung Lineholic Corp. Producer

Describe the creative idea

- Technology : The interactive wall, utilizing motion sensor technology that reacts in real-time to children ’s movements, is installed in a prominent and oft-visited hallway. (*Motion sensors were used to prevent possible infections through direct contact) - Contents : The digital playground themed jungle and animals which are familiar to children, to alleviate the fear and stress comes from the images that hospital invokes. It consists of programs that are designed uniquely for child patients’ life patterns at the hospital – afternoon programs to provide much-needed exercises, and evening programs to alleviate the stress of treatments and help with sleep. A total of 11 programs were developed in consideration of patients’ age and their state of physical development.

Describe the execution

- Garner clue ideas and insights through in-depth interview with pediatrics ward staffs, and parents of the patients - Theme : Themed after jungle, Let children see a different scenery to play and interact with instead of cold concrete walls. All of the backgrounds and animal characters are rendered into full 3D, give the illusion and depth of actually feeling of being in a jungle in front of the wall. - UI Design: An interactive wall that could be activated with only motions made in front of the walls the patients face everyday. (*Motion sensors were used to prevent possible infections through direct contact) - UX Design : Interactions enabled by walking beside the wall, standing in front of it, or touching the animals while in main screen beams moving. Various contents delivered through sound and images in reaction to the patients’ motions, holding their attention to continue interactions. - Sound Design : The daytime contents in the jungle provide a soft music with various animal sounds, and nighttime contents provide calming atmospheric sounds of a forest, with ASMR-like properties. - 1 year for contents developing in collaborative efforts with contents planner, developers, creators, pediatricians, nurses. 2 months for constructing the physical components. - Dec 24th, 2018 – The first ‘Healing Jungle’ have launched at Seoul Severance Children’s Hospital - Jan 16th, 2019 – The second ‘Healing Jungle’ have launched at Seoul Asan Children’s Hospital, the biggest children’s hospital in Korea, by request - The development process and afterthoughts of child patients and their families who were the real users of ‘Healing Jungle’ were made into a film and an online advertisement for social network platforms. It was uploaded to deliver Hyundai Insurance’s brand values and ethos even to those who did not experience it at first-hand.

Links
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