Title | IF TOMORROW GEN Y RULES |
Brand | TMRW BY UOB |
Product / Service | TMRW |
Category | A02. Digital Illustration |
Entrant | RABBIT DIGITAL GROUP Bangkok, THAILAND |
Idea Creation | RABBIT DIGITAL GROUP Bangkok, THAILAND |
Media Placement | RABBIT DIGITAL GROUP Bangkok, THAILAND |
Production | FACTORY01 Bangkok, THAILAND |
Additional Company | TMRW BY UOB Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Noranit Yasopa | Rabbit Digital Group | Executive Creative Director |
Papop Chaowanapreecha | Rabbit Digital Group | Creative Director |
Kanon Umpornsirirat | Rabbit Digital Group | Creative Group Head |
Kamolwan Nophaket | Rabbit Digital Group | Creative Group Head |
Thanan Srisukh | Rabbit Digital Group | Creative Group Head |
Kanitkorn Srimakorn | Rabbit Digital Group | Copywriter |
Suphakorn Gongreadsin | Rabbit Digital Group | Art Director |
Kornchanok Khuntiphuntukul | Rabbit Digital Group | Copywriter |
Rapas Chamnanratanakul | Rabbit Digital Group | Art Director |
As a bank created from true understanding of Gen Y. TMRW wants to communicate this understanding to our target to clarify our brand purpose. different generation, different solution. The idea is to empower Gen Y's opinion by stating the difference in their belief. In order to create an impact about this issue, we designed the script and dialogue from real life by collecting all kinds of thoughts about Gen Y from every generation's angle. Then put them into the script of our first launch film that portrays the differences of generation under their own characters in the twisted situations that can reflect real experience on every level.
By swapping the heads of the main characters, this film shows the twisted, surrealistic world where millennials (Gen Ys) posses more power over their previous generations to demonstrate how their ‘new’ ways of attacking problems counter the older generation’s ’traditional’ methods in familiar scenarios.