IF TOMORROW GEN Y RULES

TitleIF TOMORROW GEN Y RULES
BrandTMRW BY UOB
Product / ServiceTMRW
CategoryA02. Digital Illustration
EntrantRABBIT DIGITAL GROUP Bangkok, THAILAND
Idea Creation RABBIT DIGITAL GROUP Bangkok, THAILAND
Media Placement RABBIT DIGITAL GROUP Bangkok, THAILAND
Production FACTORY01 Bangkok, THAILAND
Additional Company TMRW BY UOB Bangkok, THAILAND

Credits

Name Company Position
Noranit Yasopa Rabbit Digital Group Executive Creative Director
Papop Chaowanapreecha Rabbit Digital Group Creative Director
Kanon Umpornsirirat Rabbit Digital Group Creative Group Head
Kamolwan Nophaket Rabbit Digital Group Creative Group Head
Thanan Srisukh Rabbit Digital Group Creative Group Head
Kanitkorn Srimakorn Rabbit Digital Group Copywriter
Suphakorn Gongreadsin Rabbit Digital Group Art Director
Kornchanok Khuntiphuntukul Rabbit Digital Group Copywriter
Rapas Chamnanratanakul Rabbit Digital Group Art Director

Describe the creative idea

As a bank created from true understanding of Gen Y. TMRW wants to communicate this understanding to our target to clarify our brand purpose. different generation, different solution. The idea is to empower Gen Y's opinion by stating the difference in their belief. In order to create an impact about this issue, we designed the script and dialogue from real life by collecting all kinds of thoughts about Gen Y from every generation's angle. Then put them into the script of our first launch film that portrays the differences of generation under their own characters in the twisted situations that can reflect real experience on every level.

Describe the execution

By swapping the heads of the main characters, this film shows the twisted, surrealistic world where millennials (Gen Ys) posses more power over their previous generations to demonstrate how their ‘new’ ways of attacking problems counter the older generation’s ’traditional’ methods in familiar scenarios.

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