TUNA SCOPE

Bronze Spike

Demo Film

Presentation Image

TitleTUNA SCOPE
BrandSOJITZ CORPORATION
Product / ServiceTUNA SCOPE
CategoryD04. Advanced Learning Technologies
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production DENTSU LIVE INC. Tokyo, JAPAN
Production 2 DENTSU CREATIVE X INC. Tokyo, JAPAN
Production 3 AT ARMZ Osaka, JAPAN
Additional Company SOJITZ CORPORATION Tokyo, JAPAN
Additional Company 2 INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. Tokyo, JAPAN
Additional Company 3 KOOZYT, INC. Tokyo, JAPAN

Credits

Name Company Position
Kazuhiro Shimura DENTSU INC. Creative Director
Akimichi Hibi DENTSU INC. Business Producer
Ryo Sasaki DENTSU INC. Planner
Daisuke Matsunaga DENTSU INC. Art Director
Taira Kimura INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. General Manager
Hiroshi Morita INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. Chief Producer
Keigo Ihara INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. Project Manager
Yoshinori Tanaka INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. Project Manager
Michitaka Iida INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. AI Engineer
Yasushi Miyajima Koozyt, Inc. Data Scientist
Hideyuki Ono Koozyt, Inc. Engineer
Amina Mim Koozyt, Inc. AI Engineer
Hasanur Rashid Koozyt, Inc. AI Engineer
Tomoyuki Kato DENTSU LIVE INC. Director
Tatsuya Murayama DENTSU LIVE INC. Chief Producer
Masaya Ishii DENTSU LIVE INC. Producer
Chisako Hasegawa DENTSU LIVE INC. Producer
Tatsuo Yamano At Armz Inc. Producer
Ryousuke Kametani At Armz Inc. Production Manager
Junichi Ishikawa At Armz Inc. Production Manager
Hitoshi Nakao DENTSU CREATIVE X INC. Web Director
Shogo Hina AOIRO Web Designer
Katsuhiro Uto WOO inc. Designer
Jiro Watanabe WOO inc. Designer
Nobuyuki Isobe Onkio Haus Inc. Editor
Shunkichi Akutsu Freelance CG Designer
Go Aoyama Freelance CG Designer

Describe the creative idea

We focused on cross sections of the tuna’s tail, which hold all the vital information about the tuna’s flavor, freshness and so forth. Craftsmen who worked at markets had long used this technique to examine tuna, but it is said it takes at least ten years to learn to develop the acumen to perform this feat by eye. Utilizing an environment that saw a number of tuna thousands of times greater than a single examiner might see, we photographed a massive number of tuna tail cross sections, and through deep learning, we taught AI to interpret this data, and master the craft’s unexplainable nuances in a single month—an impossibly short time for humans. This project resulted in the birth of a system which could analyze and master the hidden nuances of the examination process, which practitioners themselves admitted were nearly impossible to explain.

Describe the execution

"The AI system developed for TUNA SCOPE was turned into a smartphone app and introduced to the quality inspection process in fish factories. As a result, it was able to achieve 85% accuracy compared to real tuna examiners with 35 years of experience in dividing the fish into 4-5 grades. The tuna ranked highest by the AI during this test was branded as AI Tuna and served at a sushi restaraunt in Tokyo in order to test market viability. 12/8/2017 - Prototype development begins 3/1/2018 - Development and successful test 3/5/2019 - TUNA SCOPE introduced to factory 3/27/2019 - AI TUNA is served in Tokyo and introduced as a brand 4/2019 - Brainstorming for use in other industries (agriculture, medicine, etc.) 4/25/2019 - Website launches 5/29/2019- Press release distribution

Links
Website URL