| Title | BACK2LIFE |
| Brand | SAMSUNG |
| Product / Service | SOCIAL RESPONSIBILITY PROJECT |
| Category | B01. UX & Journey Design |
| Entrant | CHEIL PENGTAI Beijing, CHINA |
| Idea Creation | CHEIL PENGTAI Beijing, CHINA |
| Media Placement | CHEIL PENGTAI Beijing, CHINA |
| Production | BIGFISH Beijing, CHINA |
| Additional Company | CHEIL WORLDWIDE HONG KONG, HONG KONG SAR |
| Name | Company | Position |
|---|---|---|
| Kimmy Liu | Cheil PengTai | Executive Creative Director |
| Kimmy Liu | Cheil PengTai | Art |
| Ting Yu | Cheil PengTai | Designer |
| Qing Tian | Cheil PengTai | Associate Creative Director |
| Xue Li | Cheil PengTai | Associate Creative Director |
| William An | Cheil PengTai | Platform Director |
| Cherry Lan | Cheil PengTai | Account Director |
| Paul Chan | Cheil Worldwide Hong Kong | Chief Creative Officer |
| Wilson Ang | Cheil Worldwide Hong Kong | Group Creative Director |
| Paul Chan | Cheil Worldwide Hong Kong | Copywriter |
| Wilson Ang | Cheil Worldwide Hong Kong | Copywriter |
| May Yue | Cheil PengTai | Creative Director |
| Zhongjian An | Cheil PengTai | Senior Art Director |
| Ning Yang | Cheil PengTai | Associate Creative Director |
| Moyang Liu | Cheil PengTai | Associate Creative Director |
| Melody Zhang | Cheil PengTai | Multimedia Designer |
| Yanqi Wang | Cheil PengTai | Associate Creative Director |
BACK2LIFE. The hack that got gamers to learn life-saving CPR.
Working with one of the country’s biggest game developers (Longtu Game), we hacked Blood River — the biggest game of the year and China’s equivalent to Fortnite. For two weeks, we surprised gamers with hands-on CPR training built right into the game itself. When gamers lost a life, they had to perform CPR on their characters to bring them back to life. The more they played, the more they learned how to perform this life-saving skill.