| Title | FIND YOUR INNER VOICE |
| Brand | BRAIN MAGAZINE |
| Product / Service | BRAND IMAGE |
| Category | B04. Posters |
| Entrant | DENTSU TAIWAN Taipei City, TAIPEI |
| Idea Creation | DENTSU TAIWAN Taipei City, TAIPEI |
| Name | Company | Position |
|---|---|---|
| Alice Chou | Dentsu Taiwan | Chief Creative Officer |
| Ryan Liao | Dentsu Tawian Inc | Creative Director |
| Sunny Chen | Dentsu Taiwan Inc. | Creative Supervisor |
| Meng-Yuan Chou | Dentsu Taiwan Inc. | Creative Supervisor |
| Sean Tsai | Dentsu Taiwan Inc. | Creative Supervisor |
| Ke-Lan Lai | Freelancer | Art |
| Yun-Xuan Jin | Freelancer | Freelancer |
| Yong-Ji Huang | Freelancer | Freelancer |
| Chang-Cing Ye | Freelancer | Freelancer |
As an iconic media in Taiwan’s advertising Industry,Brain Magazine believes you don’t need excessively exquisite words or over-the-top packaging. Find your inner voice, the whole world will listen. We compared different brands to four animals - Monkey, frog, sparrow, and the old man, they were surrounded by humans, princes, phoenixes, and young people.
We use a series of illustrations to interpret the relationship between the brand and the consumer - monkey and human, frog and prince, sparrow and phoenix, old man and children. Among them, frog and prince are a world-famous fairy tales, but as long as the brand finds its inner voice, the princess would surrender to the frog without changing itself; Sparrow and Phoenix are from the Chinese proverb: “from rags to riches." As long as the sparrow seizes the opportunity, it can leap onto the branch and turn into a beautiful Phoenix. We believe that the brand finds its inner voice, without changing, phoenixes can also pay attention to the sparrow.
We use a series of illustrations to interpret the relationship between the brand and the consumer - monkey and human, frog and prince, sparrow and phoenix, old man and children. Among them, frog and prince are a world-famous fairy tales, but as long as the brand finds its inner voice, the princess would surrender to the frog without changing itself; Sparrow and Phoenix are from the Chinese proverb: “from rags to riches." As long as the sparrow seizes the opportunity, it can leap onto the branch and turn into a beautiful Phoenix. We believe that the brand finds its inner voice, without changing, phoenixes can also pay attention to the sparrow.
How does a monkey make humans respect? How does a sparrow grab a phoenix’s attention? How does an old man make a young man long for? How does a frog make the prince envious? Find your inner voice, it will travel through the BRAIN, release enormous energy and blast out the eardrums of your soul.