| Title | Relaxed Mannequin |
| Brand | UNIQLO CO.,LTD. |
| Product / Service | UNIQLO LOUNGE WEAR |
| Category | D02. Retail Installation & Experience |
| Entrant | UNIQLO Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | AMANA Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Sachiko Nishihashi | DENTSU INC. | Executive Creative Director |
| Ryo Nakagawa | DENTSU INC. | Creative Director |
| Makiko Ido | DENTSU INC. | Creative Director |
| Minami Sakagawa | DENTSU INC. | Art Director |
| Ryo Kuribayashi | DENTSU INC. | Planner |
| Yoshiaki Miura | DENTSU INC. | Business Producer |
| Daisuke kura | DENTSU INC. | Business Producer |
| Kouta Kumai | DENTSU INC. | Business Producer |
| Taro Kusayanagi | amana inc. | Producer |
| Taewan Kim | amana inc. | Movie Producer |
| Hiroki Katagiri | TAIYO KIKAKU Co., Ltd. | Movie Producer |
| Ichiro Eita | amana inc. | Production Manager |
| Nobuaki Hongo | EPOCH Inc. | Director |
| Ryuhei Watanabe | Development LLC | Cinematographer |
| Yusuke Konami | Freelance | First Assistant Camera |
| Satoshi Kaneko | ROCKET Inc. | Specialized Equipment |
| Shinichi Miyaki | Agaruboshi LLC | Lighting |
| Naoko Shiina | TIBER GARDEN | Stylist |
| Aoi Matsuo | Freelance | Choreographer |
| Chie Arai | CINQ ART Co., Ltd | Art |
| Ayumi Takizawa | IMAGICA Lab.Inc. | Editor |
| Kensaku Numata | McRAY Inc. | Editor |
| Yasuaki Miyatake | FLUX Inc. | CG Graphics |
| Masayuki Noda | Invisible Designs Lab. Inc. | Music |
UNIQLO is the largest fashion brand in Japan. The new loungewear is an ideal outfit for relaxing with stretch fabric. We wanted everyone to know the relaxation you can get with loungewear.
Relaxed Mannequin As the best model who can express relaxation the most, we appointed the people who work hard behind the scenes. Mannequins are the most hard-working people, standing night and day in 2000 stores around the world. We let them relax with loungewear.
The mannequins, standing all day long, suddenly began to relax in the same day. The web film of the mannequins after work launched as an inside story of the shop front. Relaxed Mannequins went viral and many customers came to see how they were relaxed by the loungewear.
Loungewear sales increased to 133% from the previous year. The video has exceeded 2.23 million views. Various media has covered about the mannequins, and gained more than 10 times of the SNS reaction.