| Title | LIMITLESS |
| Brand | KRUNGTHAI BANK |
| Product / Service | KTB PRECIOUS PLUS VISA SIGNATURE |
| Category | B04. Posters |
| Entrant | BBDO BANGKOK, THAILAND |
| Idea Creation | BBDO BANGKOK, THAILAND |
| Name | Company | Position |
|---|---|---|
| Suthisak Sucharittanonta | BBDO Bangkok | Creative Chairman |
| Anuwat Nitipanont | BBDO Bangkok | Chief Creative Officer |
| Phacharanath Jamornchureekun | BBDO Bangkok | Creative Director |
| Chumjit Yuanlae | BBDO Bangkok | Art Director |
| Theetasak Dangrojana | BBDO Bangkok | Art Director |
| Natthawut Soonsub | BBDO Bangkok | Head of Design&Studio |
| Akin Kanjanapokin | BBDO Bangkok | Illustrator |
Many travelers are still primarily using cash when they go abroad because of the conventional belief that cash is the most convenient form of payment. However, this dependency on cash limits them to a finite set of experiences based on the amount of cash they are able to carry on them. Krungthai Precious Plus Visa Signature, will help consumers break free from the limitations of cash while traveling to enjoy a wider range of travel experiences. Travelers who depend solely on cash when abroad are limited to experiences based on the amount of cash they are able to carry with them. We wanted to show how this and demonstrate how by going cashless you will be able to expand the diversity and extent of you travel experiences so much more.
The key visual shows how experiences within the boundaries of banknotes and coins is limited compared to the unlimited number of experiences beyond the boundaries of cash, with the key concept… Experience more than cash can give. To demonstrate the limitations of cash, we use the artwork on the back of coins or banknotes that highlight local sites or experiences particular to that country and contrast that with an expanded background outside of the banknote, to show the full experience when you move beyond cash.
To demonstrate the limitations of cash, we use the artwork on the back of coins or banknotes that highlight local sites or experiences particular to that country and contrast that with an expanded background outside of the banknote, to show the full experience when you move beyond cash. For example, the springbok (or small antelope) on the 1 Rand coin represents the small amount of South Africa you could experience if you’re limited to the cash you carry on yourself while traveling, compared to outside the boundaries of the coin, a cashless experience, where you can have access to and experience much more of what the country has to offer. We go on to make similar examples with the Euro and Hong Kong Dollar, illustrating the vast amount of historical, cultural and culinary experiences that one can experience when they are not limited by the cash they carry.
Card spending increase 15%