Background

Creative Superpowers is a book published by the London-based publisher, Unbound. Upon releasing the Japanese-translated edition, we worked on the book design.

Describe the creative idea (40% of vote)

By reading this book further, the reader will gain the creative powers, bring about a new creation and then expand their world – we depicted such dynamic notion in a shape of iron frame used for the construction. The paper and fonts are chosen to be appropriate for the ‘bible’ of innovation. We created two version, standard and deluxe. The standard one comes with an expandable book cover which can be used as a promotional poster. The deluxe one consists of four themed booklets and a sleeve to hold them together.

Describe the execution (40% of vote)

The design motif is an iron frame used for the construction. By reading this book further, the reader will gain the creative powers, bring about a new creation and then expand their world – we depicted such dynamic notion. By employing silver and red color, we aimed for the design where technology, academic and passionate coexist.

List the results (20% of vote)

The first release of the standard version was sold out at pre-order on Amazon. The deluxe edition was sold out as soon as the book was released. The unique design attracted not only the readers in creative industry, but also the book store staff who respect the physicality of the books. As a result the pop-up events (talk sessions and exhibitions) were held at the book stores including Daikanyama and Ginza Tsutaya and Shibuya Publishing & Booksellers.