| Title | LINK THE WORLD, LIKE A WORD. |
| Brand | TOYOTA L&F |
| Product / Service | LOGISTICS& FORKLIFT |
| Category | B04. Posters |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | ARC.B2C Gunma, JAPAN |
| Production 2 | WOO Tokyo, JAPAN |
| Production 3 | DENTSU ON DEMAND GRAPHIC INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Masahisa Nakamura | ARC.B2C,Inc. | Creative Director |
| Kunihiko Mishima | DENTSU INC. | Copywriter |
| Yusuke Koyanagi | DENTSU INC. | Art Director |
| Kazuki Shiogo | DENTSU INC. | Account Executive |
| Katsuya Miura | DENTSU INC. | Account Manager |
| Michina Tsuji | DENTSU INC. | Account Manager |
| Katsuhiro Uto | WOO inc. | Designer |
| Jiro Watanabe | WOO inc. | Designer |
| Shinya Tamura | DENTSU ON DEMAND GRAPHIC INC. | Print Producer |
| Ryosuke Sone | DENTSU INC. | Director |
Our objective is to achieve a brighter and cleaner image of the logistics business.
Envisioning logistics as communication between individuals, cities, and countries, we used words from global languages as a straightforward and symbolic motif. We presented global wisdom pertaining to logistics by gathering relevant proverbs from around the world.
Logistics is communication, ideally depicted through words. Discovering that logistics connects our world like language made it more familiar and understandable.
Participants in LOGIS-TECH, Tokyo’s international logistics trade show, found our posters depicting languages used in their respective countries brought them familiarity and happiness. Our expressive form, unique in the logistics industry, left a strong impact and powerfully demonstrated our position as a leading company within the field.