| Title | FORGE AHEAD |
| Brand | SHENZHEN FASHION WEEK |
| Product / Service | FASHION SHOW |
| Category | G05. Motion Graphics Design & Animation |
| Entrant | SENSETEAM Shenzhen, CHINA |
| Idea Creation | SENSETEAM Shenzhen, CHINA |
| Name | Company | Position |
|---|---|---|
| Hei Yiyang | SenseTeam | Creative Director |
Shenzhen is a young, stylish, international city, walks in the forefront of the fashion in China. We apply the modem medium and dissemination way to benefit brand building. It fits in with the soul of city. Shenzhen Fashion Week will reach the height of the world's four major fashion week.
Dynamic video is often more eye catching than static one. We use dynamic video to interpret 6 different styles strategically: Model Letters, Forge Ahead, Walking Information, Fashion Spacewalk, Archimedes Spiral and Kaleidoscope World. In this way, rich contents are presented to make a more intuitive and vivid brand image.
Model Letters -The logo was designed from an image of a model on runway, which implies that “people” is the subject of fashion. It represents people’s passion for fashion. Forge Ahead -The repetition of Model Letters forms a successive graph stepping on a rhythm, advocating the slogan of Shenzhen Fashion Week “Forge Ahead”. Walking Information -The Model Letters are consist of fashion week information, which indicate that people is the carrier of fashion spirit and the walking motion is the process of fashion spirit being spread and transmitted. Fashion Space walk -Spacewalk represents the intertwining of time and space and a multidimensional perspective. A spacewalk in fashion would enable everyone involves the fashion week to feel the fusion of creativities. Archimedes Spiral Archimedes Spiral exists widely in nature. It constantly spins and extends in order to move forward. Fashion has the power and magic of Archimedes Spiral as well.
In modern media age, we establish brand image in a dynamic way. We extract the first letter SZFW to represent the Walking Model, and create Model Fonts. We provide a full range of brand which services for Shenzhen Fashion Week and design a comprehensive brand visual management system that covers basic visual, video, website, prints, identification visual and environmental visual. The visual management system compiles and consolidates information, unifies main tones and styles, manages a series of materials, therefore to present brand strategy and personalities faithfully.