Background

Shenzhen is a young, stylish, international city, walks in the forefront of the fashion in China. We apply the modem medium and dissemination way to benefit brand building. It fits in with the soul of city. Shenzhen Fashion Week will reach the height of the world's four major fashion week.

Describe the creative idea (40% of vote)

Model is the representative of fashion. They conveys the spirit of fashion. We design the “Model Fonts” for Shenzhen Fashion Week. It includes 26 exclusive letters, numbers and commonly used punctuation marks .The font is tall, slender, elegant and beautiful, which looks like a model and creates a style of the visual system.

Describe the execution (40% of vote)

In modern media age, we establish brand image in a dynamic way. We extract the first letter SZFW to represent the Walking Model, and create Model Fonts. We provide a full range of brand which services for Shenzhen Fashion Week and design a comprehensive brand visual management system that covers basic visual, video, website, prints, identification visual and environmental visual. The visual management system compiles and consolidates information, unifies main tones and styles, manages a series of materials, therefore to present brand strategy and personalities faithfully.

List the results (20% of vote)

Regarding brand image design and maintenance, the repetition of successive elements is used multi-dimensionally in time and space, create an eye-catching visual language.We make a more intuitive and vivid brand image.