Background

Antalis is the world's leading art paper brand. It has been deep ploughing Chinese market for 20 years.With the rapid innovation of electronic technology , paper, as a traditional medium, is facing new challenge.We have planned a warm promotion campaign for this century-old paper brand in the Chinese market.


Describe the creative idea (40% of vote)

The Fragments of Time - It refers to time itself. No one really owns time. Our life is made of fragmented days. The Fragments of Work - the use of desk calendar . The desk calendar is an assistant of us. Fragmentation of the daily work is an important basis for the design. The Fragments of Fonts - The fonts personalize the information. Different fonts represent different characters. Designer selects 12 sets of fonts from the work portfolio in 17 years , creates a new font called the Fragments of Time. The new font is applied to depict the different faces of time.


Describe the execution (40% of vote)

Paper inherits civilization and wisdom, and records the traces of time. We read paper through time , choose 12 sets of fonts from the works of a 20-year design company, create "Fragments Time" font, develop desk calendar, poster and other derivatives. People can feel the paper through objects. Exhibition provides immersive experience, arouses people's thinking about time in a perceptual way, and realizes the wide spread of the brand.


List the results (20% of vote)

In the Fragments of Time project, paper plays a new role. Fragment becomes the unit of time, it becomes calendar, calendar posters, bookmarks. The different touch of paper with Hot stamping process, cutting lines and other printed arts.They display the paper of Antalis completely. Through installation art exhibition held in bookstore , the paper comes into the public view. During the Exhibition ,the dynamic video, theme lectures, media coverage make the brand and product gain more attention.