Background

To promote our expertise in IoT (Internet of Things) we designed a system that seeks to solve a hugely complicated issue: Citywide water distribution, and water loss. To do this simply and effectively, we designed H2.0: A promotional prototype that demonstrates the future of water. The truth is, 20% of all water, earth's most precious resource, is lost in leaks in the current system. We needed a promotional item that made this problem real, and made the solution seem achievable. So, we used the promotional item to solve the problem for real. It didn't just promote ourIoT expertise, it promoted the answer to one of biggest problems currently facing the world - a lack of clean water.

Describe the creative idea (40% of vote)

We created H2.O Promoting IoT by using it to solve a shortage of H2O. H2.O is a working prototype of an IoT water distribution network, a revolutionary smart water system. Using IBM Watson and IoT sensors, this new system is able to monitor, control and sustain the flow of water through the network. To visualise this hard to observe (and understand) flow of water and data, in real time, we created a 3D town, and projection-mapped the live data onto it, illustrating what was happening above and below the ground. In a simple way, flow rate, leak location and time, and system interference data could be sent to the cloud, rendered live in Unity, and projected mapped onto the town's surface. H2.0 was then exhibited to top CTO's and CEO's in live automated demonstrations. It was promotion so smart is sold itself.

Describe the execution (40% of vote)

Using flow sensors, the system detected flow strength as water moves through the network underneath the visualisation. By combining IBM Watson and Node Red we integrated real-time event triggers based on the data being reported by the smart flow sensors. By evaluating the data the system can automatically detect when a leak occurs and identify where in the network this event has happened. A voice over, and accompanying interactive screen meant the promo sold itself. A mixture of simple graphics and photo-real representation made the story clear, yet evocative. This meant the problem was easy to understand and tailored to it's audience. Over six months, a team of UX, UI and spatial designers, worked with architects, systems engineers, IoT specialists, copywriters, motion designers, lighting experts, and of course, plumbers to bring H2.O to life.

List the results (20% of vote)

Placements: H2.0 website & installation have been live for 180 days across 3 locations. Interactions: Captured tablet & web interactions of 25,000+ highly targeted B2B customers. Estimated total audience size: 125,000+ reach. Direct leads (phone, email, website consolidated): The H2.0 website (iot.dd.au.io) has garnered over 125 business leads. The revenue from these opportunities for the next financial year is projected to be $5,000,000+ Investment (xys) x Return (xyz) = ROI: Build investment $95,000 (USD) x Expected Minimum Return $5,000,000 (USD) = ROI of 52 x Investment