| Title | WATCH ME PROJECT |
| Brand | LINE TV |
| Product / Service | LINE TV |
| Category | D02. Retail Installation & Experience |
| Entrant | CJ WORX Bangkok, THAILAND |
| Idea Creation | CJ WORX Bangkok, THAILAND |
| Media Placement | SPORE Bangkok, THAILAND |
| PR | SPORE Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Saharath Sawadatikom | CJ WORX | Creative Director |
| Natkanate Ruengrujmethakul | CJ WORX | Creative Director |
| Saharath Sawadatikom | CJ WORX | Art Director |
| Natkanate Ruengrujmethakul | CJ WORX | Art Director |
| Perawich Charoenphan | CJ WORX | Art Director |
| Natkanate Ruengrujmethakul | CJ WORX | Copywriter |
| Supachai Pakdeesrisakda | CJ WORX | Copywriter |
| Benjawan Sengtee | CJ WORX | Project Manager |
| Chawana Keeratiyutamonkul | CJ WORX | General Manager |
| Jipattikal Panikbutr | Spore Bangkok | Director of Strategy and Business Solutions |
| Thanyalaks Santhadyont | Spore Bangkok | Strategic Planner |
| Khwanchanok Poochaiwattananon | Spore Bangkok | Associate Digital Media Planning Director |
| Thanakorn Sangchan | Spore Bangkok | Digital Media Planning Assistant |
| Nakareeya Duangvisut | Spore Bangkok | Communication manager |
| Anantana Lepaichit | CJ WORX | Account Director |
| Soravit Burited | CJ WORX | Account Manager |
| Jinn Powprapai | CJ WORX | Managing director & partner? |
| Sereephap Sourtanglai | CJ WORX | Video Editor |
| Thitima Muenharn | Spore Bangkok | Social Media Content Creator |
| Natchaphim Rattanasinnok | Spore Bangkok | Social Media Content Creator |
• situation/ brief/ objective: LINE TV, Mobile TV Application has been giving its services since 2014 and would like to continue their expansion and reach new markets with the end goal of getting more Thais to watch LINE TV on their smartphones. • budget: 500,000 Thai baht • project scale and volume: small
LINE TV decided to channel in on the Thai habit of watching their favorite shows. So we came up with WATCH ME Project, the new dimension to watch LINE TV on their smartphones via the cutting-edge gadgets. We design the gadgets that can blend into Thai Culture such as Seasoning Set, which help them enjoy their meal while watching shows. Neck Cushion, which enhances them to watch their programs anywhere they go. Fortune Lady, a little statue which Thai merchants believe she will bring wealth to them, adapted her into equipment that helps them to enjoy their favorite shows while they are on work time. Even Wash Basin, which helps Thai people to do their chores and also can enjoy their favorite contents. Out of what we have done, we would like to enable Thai people to watch their favorite shows regardless of the circumstances, place and time.
WATCH ME Project, the new dimension to watch LINE TV on smartphones. We create cutting-edge gadgets such as Seasoning Set Phone Holder for those who enjoy watching mobile TV along with their meals. Neck Cushion Phone Holder for those who enjoy watching mobile TV anywhere and anytime. Fortune Lady Phone Holder for all shop owners who are on work time but eyes are yearnings for the mobile screen. Wash Basin Phone Holders for all homebodies who enjoy watching mobile TV while getting chores done. The gadgets have been given out more than 3,000 units among shops and vendors nationwide including restaurants, famous flea markets throughout the city such as the Or Tor Kor market, Train market, and Chatuchak market. Some are given out to household name celebrities along with the top tier trendsetting influencers to garner online reviews and have the stories be accessible to the public via social media.
After launching the campaign, LINE TV became the no.1 mobile platform for live streaming and for reruns in Thailand. The number of downloads for the app has improved by 8.2 million downloads. Brand awareness has increased dramatically from 35% to 86% while video views went up by 136%. Lastly, the number of people watching LINE TV every day has grown exponentially from 10% to 69%.