Background

PlayStation’s global campaign to promote Japanese titles to the world

Describe the creative idea (40% of vote)

Our key art is drawn based on our brand’s core value “Diversity of playful minds” inspired by Japanese titles of Playstation, and extended in various media from global digital ads to a PS4 theme wallpaper.

Describe the execution (40% of vote)

To express the diversity of Japanese playful minds, we feature SHOHEI, a Japanese artist who are known for fantastic, crazy, and playful illustrations only with a ballpoint pen.

List the results (20% of vote)

This PS4 Theme is rated as over 4.5/5 with over 1K votes.