| Title | A BLACK LEGEND |
| Brand | THE POKÉMON COMPANY |
| Product / Service | POKÉMON GO |
| Category | B04. Posters |
| Entrant | SIX Tokyo, JAPAN |
| Idea Creation | SIX Tokyo, JAPAN |
| Idea Creation 2 | HAKUHODO INC. Tokyo, JAPAN |
| Idea Creation 3 | HAKUHODO KETTLE INC Tokyo, JAPAN |
| Production | AOI PRO. INC. Tokyo, JAPAN |
| Production 2 | CABBAGE DESIGN INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yuta Okuyama | SIX | Creative Director |
| Kei Kawabe | Hakuhodo | Art Director |
| Yuki Nishimoto | genietto | Painter / Illustrator |
| Takayuki Sakae | Cabbage Design Inc. | Designer |
| Yusuke Amagai | Hakuhodo Kettle | Creative Planner |
| Keisuke Onoda | Hakuhodo | Creative Planner |
| Mitsuhiro Masuda | Hakuhodo | Creative Planner |
| Masahiro Kawaguchi | AOI Pro. | Producer |
| Kazuki Utagawa | AOI Pro. | Producer |
| Ryo Tsuchiya | AOI Pro. | Producer |
Our mission was to make a strong announcement that Black Rayquaza, one of the most popular legendary Pokémon, was available to catch in Pokémon GO.
In Pokémon GO, legendary pokémons appear at “Gym”, which are located at iconic landmarks and spots to inspire us to explore the real world. So we decided to pop up attractive and celestial images of our legendary Pokémon at one of the most famous landmarks in Tokyo to drive our audience to catch him.
Rayquaza is like the oriental dragon, the legendary creature in oriental mythology and folklore. So we focused on “墨絵(sumie)” , the traditional oriental art with black indian inks since ancient times. We created the celestial artworks of Black Rayquaza and set them up at SHIBUYA 109 TOWER and SHIBUYA Station, said to be the Times Square of Japan.
An official tweet about this poster got about 19000Likes.