Title | DEPARTMENT OF SIMCITY BUILDIT STATIONERY KIT |
Brand | KOBAYASHI CITY, ELECTRONIC ARTS K.K |
Product / Service | SIMCITY BUILDIT |
Category | B01. Publications & Brand Collateral |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Media Placement | DENTSU INC. Tokyo, JAPAN |
PR | DENTSU INC. Tokyo, JAPAN |
PR 2 | DENTSU PUBLIC RELATIONS Tokyo, JAPAN |
Production | TAKI CORPORATION Tokyo, JAPAN |
Production 2 | HANABI-YA Miyazaki, JAPAN |
Production 3 | TOW CO.,LTD Tokyo, JAPAN |
Production 4 | TYO DRIVE Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yasuharu Sasaki | Dentsu Inc. | Executive Creative Director |
Akira Suzuki | Dentsu Inc. | Creative Director |
Yusuke Koyanagi | Dentsu Inc. | Creative Director / Art Director |
Kenta Isobe | Dentsu Inc. | Copywriter / Planner |
Koyu Numata | Dentsu Inc. | Copywriter |
Takahiro Onishi | Dentsu Inc. | Art Director |
Hiroshi Kikui | Dentsu Inc. | Account Executive |
Mako Nakamura | Dentsu Inc. | Account Executive |
Takashi Kibe | TOW CO.,LTD | Producer |
Satoshi Kato | TOW CO.,LTD | Production Manager |
Kiminori Soga | TOW CO.,LTD | Production Manager |
Kazuki Ohashi | TOW CO.,LTD | Production Manager |
Kiichi Tohyama | HANABI-YA | Director |
Kana Nukumizu | HANABI-YA | Film Production Manager |
Haruki Uchida | TAKI corporation | Graphic Producer |
Yuki Yoshimura | TAKI corporation | Designer |
Yohei Nemoto | Dentsu Public Relations Inc. | PR Planner |
Yuki Saito | Dentsu Public Relations Inc. | PR Planner |
Suguru Kato | Dentsu Public Relations Inc. | PR Planner |
Yuta Harasawa | TYO-drive | Film Producer |
Kazunori Kato | TYO-drive | Film Producer |
Yoshie Harada | TYO-drive | Film Production Manager |
Tomomi Komazaki | TYO-SPARK | Director |
Shunichi Yamashita | SHOEI INC. | Producer |
Naoki Ibusuki | Neuromagic Co., Ltd. | Web Producer |
Kobayashi City in Miyazaki prefecture was designated as a "city at risk of disappearing" in 2014 by the Japan Policy Council's Depopulation Problem Subcommittee. Overall, Miyazaki Prefecture leads all other 47 prefectures across Japan in terms of 2016 and 2017 high school graduate outflow rates, making efforts to stem the outflow of people from Kobayashi and Miyazaki a serious issue. To inculcate an interest in city planning among the younger generation, brand new solution was needed.
We established “Department of SimCity BuildIt” in Kobayashi city Miyazaki prefecture as a totally new regional creation project in cooperation with Electronic Arts K.K making SIMCITY BUILDIT. The Department is an initiative approved by the Mayor aimed at creating a new city using SimCity BuildIt to facilitate discussions about an ideal city. Comprehending and envisioning plans for urban development through conventional documentation is a difficult task. The visualization enjoyed in popular video games is, well, game changing. It allows everyone to join in the discussion and planning process. The department is a virtual organization that encourages younger generations to think about city planning. It is staffed by Mayor, Kobayashi City employees and students from Kobayashi-shuho High School. Its workshops began in late September 2018, These Department workshops began in late September, and over the course of approximately three months, students created their ideal city.
We established “Department of SimCity BuildIt”.We created a mechanism to learn about our city like enjoying the game.Most of the members of the section are local high school students.In order to make them motivated to be deeply involved in activities as a member of the department, we created an innovative government tool.The image of traditional government agencies is different, and they unify all the tools in the design of a colorful building, and express newness and fun.Business cards and envelopes are in the form of buildings. We can line it up to make a city.We embodied the activities of "Department of SimCity BuildIt".Chemical change is caused by 13 different colors of paper and ink with different colors and sensitivities, and it expresses the diversity of real city buildings.Their business cards and can badges contain their names.Uniforms, mugs and smartphone cases were unified to increase the team's motivation.
・Advertising expenditures in terms of the amount was about 300 millions. ・350+ MEDIA EXPOSURE ・250M MEDIA IMPRESSION This campaign increased app downloads by 275%.The proposed ideas for urban planning by the SIMCITY Department were approved, and cloud funding in support of implementation will start in June 2019. A plan created by high school youths using a virtual game is changing the real world. On top of this success, other governments have started showing interest, and Kariya City in Aichi Prefecture is planning on establishing a SIMCITY department in 2019. * For personal information protection, We change the account names of twitter in casefilm to fictitious name.