Title | SUSTAINABLE CHEMISTRY |
Brand | MITSUBISHI CHEMICAL HOLDINGS |
Product / Service | CORPORATE |
Category | B04. Posters |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
JUN KATOGI | DENTSU | Creative Director |
MAKOTO SAWADA | DENTSU | Art Director |
OMI HARA | DENTSU | Copywriter |
NORIKO NISHINA | DENTSU Creative force | Producer |
SHANE WALTER | onedotzero | Creative Director |
OLLIE BRISCALL-HARVEY | onedotzero | Executive Producer |
PETER TARKA | Freelance | CG Creator |
HIROMICHI OHGO | Workup Taki | Producer |
SATOMI TAKAHASHI | Workup Taki | Designer |
RYOTA TAKADA | Workup Taki | Designer |
The purpose of advertising is to convey the sustainability on the theme of recycling and efficient use of resources and energy through group businesses contributing to sustainability, health and comfort, with the aim of achieving the group vision "KAIITEKI(COMFORTABLE) Realization".
Creating KAITEKI(comfortable) around the world with sustainable chemistry is the big concept of this campaign. The sustainable triangle and the sustainable infinity are key visuals to express the circulating future.
In order to express the realization of an endless recycling society, we developed two key visuals both of "Sustainable Triangle" and "Sustainable Infinity". We asked Peter Tarka, new age CG creator in London, to produce visuals. The strong and unique visuals helped the expression of the whole new sutainable world.
The client and the audience are all happy. Because the client received a lot of response, such as "A newspaper with strong messages," "To look into details," "I think it's a beautiful and enjoyable ad," "Eye-catching," and "I feel the challenge of Mitsubishi Chemical Holdings."