HEARTLAND 365

TitleHEARTLAND 365
BrandKIRIN BREWERY COMPANY, LIMITED
Product / ServiceHEARTLAND BEER
CategoryA03. Illustration
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production J.C. SPARK Tokyo, JAPAN
Production 2 NISSHO Tokyo, JAPAN

Credits

Name Company Position
Atushi Murata Freelance Illustrator
Arata Kubota DENTSU INC. Art Director
Natsuki Tomoda DENTSU INC. Art Director
Yoh Kitanaka J.C.SPARK Designer
Anri Kabaya J.C.SPARK Designer
Takumi Saito J.C.SPARK Designer
Yasuharu Sasaki DENTSU INC. Executive Creative Director
Hiroshi Koike DENTSU INC. Creative Director
Shinya Nakamura DENTSU INC. Writer
Kouji Yamada DENTSU INC. Producer
Shugo Tei DENTSU INC. Producer
Chiharu Takahashi DENTSU CREATIVE FORCE INC. Producer
Masaho Oota Nissho Co., Ltd. Producer

Cultural/Context information for the jury

Heartland beer dealers are mostly small private businesses without the space to display large posters. That’s why we made a collection of posters bundled like a calendar, but free to be used how each store saw fit. As a calendar without any dates, the design is meant to echo the sentiment behind the Heartland brand—to “Forget about time and just enjoy beer”.