Title | HEARTLAND 365 |
Brand | KIRIN BREWERY COMPANY, LIMITED |
Product / Service | HEARTLAND BEER |
Category | A01. Art Direction |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | J.C. SPARK Tokyo, JAPAN |
Production 2 | NISSHO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Atushi Murata | Freelance | Illustrator |
Arata Kubota | DENTSU INC. | Art Director |
Natsuki Tomoda | DENTSU INC. | Art Director |
Yoh Kitanaka | J.C.SPARK | Designer |
Anri Kabaya | J.C.SPARK | Designer |
Takumi Saito | J.C.SPARK | Designer |
Yasuharu Sasaki | DENTSU INC. | Executive Creative Director |
Hiroshi Koike | DENTSU INC. | Creative Director |
Shinya Nakamura | DENTSU INC. | Writer |
Kouji Yamada | DENTSU INC. | Producer |
Shugo Tei | DENTSU INC. | Producer |
Chiharu Takahashi | DENTSU CREATIVE FORCE INC. | Producer |
Masaho Oota | Nissho Co., Ltd. | Producer |
Heartland beer dealers are mostly small private businesses without the space to display large posters. That’s why we made a collection of posters bundled like a calendar, but free to be used how each store saw fit. As a calendar without any dates, the design is meant to echo the sentiment behind the Heartland brand—to “Forget about time and just enjoy beer”.