AFRICA

TitleAFRICA
BrandKRUNGTHAI BANK
Product / ServiceKTB PRECIOUS PLUS VISA SIGNATURE
CategoryA03. Illustration
EntrantBBDO BANGKOK, THAILAND
Idea Creation BBDO BANGKOK, THAILAND

Credits

Name Company Position
Suthisak Sucharittanonta BBDO Bangkok Creative Chairman
Anuwat Nitipanont BBDO Bangkok Chief Creative Officer
Phacharanath Jamornchureekun BBDO Bangkok Creative Director
Chumjit Yuanlae BBDO Bangkok Art Director
Theetasak Dangrojana BBDO Bangkok Art Director
Natthawut Soonsub BBDO Bangkok Head of Design&Studio
Akin Kanjanapokin BBDO Bangkok Illustrator

Cultural/Context information for the jury

Many travelers are still primarily using cash when they go abroad because of the conventional belief that cash is the most convenient form of payment. Krungthai Precious Plus Visa Signature, will help consumers break free from the limitations of cash while traveling to enjoy a wider range of travel experiences. The key visual shows how experiences within the boundaries of banknotes and coins is limited compared to the unlimited number of experiences beyond the boundaries of cash, with the key concept… Experience more than cash can give. To demonstrate the limitations of cash, we use the artwork on the back of coins or banknotes that highlight local sites or experiences particular to that country and contrast that with an expanded background outside of the banknote, to show the full experience when you move beyond cash.