BOLT&CAP NUT

TitleBOLT&CAP NUT
BrandTOPPAN PRINTING CO., LTD.
Product / ServiceGRAPHIC TRIAL 2018
CategoryA01. Art Direction
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production CREATIVE POWER UNIT Tokyo, JAPAN
Production 2 TOPPAN PRINTING Tokyo, JAPAN

Credits

Name Company Position
Yoshihiro Yagi Dentsu Inc. Creative Director
Yoshihiro Yagi Dentsu Inc. Creative Director
Daisuke Hatakeyama Creative Power Unit Designer
Haruko Nakatani Creative Power Unit Designer
Daijiro Hasegawa TOPPAN PRINTING CO., LTD. Printing Director
Akihiro Takamoto TOPPAN PRINTING CO., LTD. Production Manager

Cultural/Context information for the jury

Graphic Trial is a printed poster exhibition sponsored by one of the top Japanese printing companies TOPPAN PRINTING CO., LTD. The exhibition has been held annually since 2006. Japanese graphic designers have strong senses to express their ideas with printing and the craft has been developed in a very unique way. This year, we set our theme as “Iron and Torque”. Immaculately arranged bolts are tightened accurately by torque – they are used in the precise machineries and even on rockets, and furthermore, there is a beauty in their unsophisticated shapes. Using ink mixed with iron and polarized pearl pigment glaring like an oil, we applied the inks in layers to create the aging effect. Perhaps in ten years’ time, we may have a poster with an image of a rusted bolt.

Translation. Provide a full English translation of any text.

Iron and Torques