ASPIRATION & PERSPIRATION-1

TitleASPIRATION & PERSPIRATION-1
BrandDENTSU ADVERTISING AWARDS SELECTION COUNCIL
Product / ServiceDENTSU ADVERTISING AWARDS 2018
CategoryA01. Art Direction
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production BAU ADVERTISING OFFICE Tokyo, JAPAN

Credits

Name Company Position
Yoshihiro Yagi Dentsu Inc. Creative Director
Haruko Tsutsui DENTSU INC. Copywriter
Yuki Tsutsumi DENTSU INC. Art Director
Marina Danjo DENTSU INC. Copywriter
Dai Odani BAU Advertising Office Designer
Atsushi Take BAU Advertising Office Designer
Hideki Karasawa Dentsu Ondemand Graphic. Printing Director

Cultural/Context information for the jury

"ASPIRATION & PERSPIRATION" is a visual design created for the 2018 Dentsu Advertising Awards. The awards, which honor advertisers for the excellence of their communication strategies, are Japan's oldest advertising awards. For 2018, we chose rice planting as a culturally relevant motif, and showed rice being planted in a variety of unusual patterns to reflect the innovative strategies that advertisers employ to achieve success. The design also evokes the timeless nature of the year-in, year-out effort that is required, and the beautiful Japanese landscape that it helps to create.

Translation. Provide a full English translation of any text.

ASPIRATION & PERSPIRATION 71st Dentsu Advertising Awards Exhibition 17-27July,2018 Opening hours: 10am-5pm Dentsu Headquarters Building 2F Contact information:Dentsu Advertising Awards Selection Council (03-6216-6216)