GOOGLE LENS: NO MO FOMO

TitleGOOGLE LENS: NO MO FOMO
BrandGOOGLE
Product / ServiceGOOGLE LENS
CategoryA01. Art Direction
EntrantGOOGLE BRAND STUDIO APAC Tokyo, JAPAN
Idea Creation GOOGLE BRAND STUDIO APAC Tokyo, JAPAN

Credits

Name Company Position
Google Brand Studio APAC Google Brand Studio APAC Google Brand Studio APAC Google Brand Studio APAC

Cultural/Context information for the jury

In Japan, the true gods are the mountains. But gods are thought to reside in all things: trees, drum sets, revelers… the Live Music Map aims to depict each of these much loved characters in an iconic way, letting them come to life exactly as they are meant to. The graphics are swiftly updated from an “ageing rocker” and generic image, becoming instead a recognizable color palette that shows rock & roll with humor and Japanese characteristic gentleness. These little fellas just want to have fun - and guide you towards it.

Translation. Provide a full English translation of any text.

We spoke the international language of images.